Hangzhou sea Fashion Co., Ltd. is set research and development, production, marketing, logistics, information integration in the Sino French holdings brand women's clothing company, relying on the internationalization of production logistics the concept of brand management, professional R & D design, scale, has become a practical and efficient multi brand clothing company modernization.
company production base is located in Hangzhou City, Qiao Si Zhen Xin Yuan Lu Xin Industrial Park, 7 No. three. Owns 15000 square meters of modern production plant, with Europe's most advanced garment manufacturing equipment more than 500 Taiwan, the staff of nearly 600 people, the annual production capacity of 600000 sets of clothing. The company has R & D center, production center, marketing center, brand center, financial center, information center, the six major functions of the Department, in strict accordance with the modern enterprise management mode of operation, the company adhering to the "customer first, quality first-class, honesty is gold, continuous innovation" business philosophy, and "dedication, professional ethics, help partner achievement self" principle of service, welcome customers around the world to the waters of big family, to realize your dream of life, create brilliant!
DIRECTION PIATE the steering wheel, is the company from France Elmar group introduced China market fashion leisure clothing brand, reflect a kind of atmosphere are introverted, handsome, narrative intellectual leisure, impression and do not add extra decoration style, let the yearning for freedom of life, have art, elegant taste of the intellectual women, are constantly at work and casual feel confident and beautiful.
2010 year in January, pushing the main brand D.P haute couture fully listed, with noble and romantic French style as the background, the more exciting elements of fashion, advocating elegant, calm wisdom of philosophy of life, through the planning design ability and French synchronization, help women elegant show the power of wisdom. She is concerned about the successful women in high grade, graceful, noble fashion, and is committed to leading them to become the focus of the fashion and nobleness!
the target consumer group:
try on age 26-45
mental age 25-38
core consumer group 32-36 years
D.P brand: no unchanging principles
fashion, D.P to the out of the ordinary! Taking Optima style based interpretation, unique Oriental exquisite manners, and Westerners elegant aristocratic culture.
D.P products:
style elegant, intellectual, modern
D.P brand positioning:
respect life, love of learning, the pursuit of quality, stand on one's own, aesthetic interests and intellectual workers; pay attention to the taste of white collar executives; love to travel, self advocate fashion feminine.
D.P brand management is not only the garments, but give a person more heart care and static beautiful blessing, promotion is not just style, is more a way of life.
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