New Dragon Textile Garment Co. Ltd.   

                                  brand introduction ---

China outdoor leisure industry market share the highest brand -- new dragon!

was founded in 1999, is set research and development, production, sales as one of the professional supplier of outdoor sport articles. In 2006 January, the new Jin long established independent sales company - Xiamen new dragon travel products of

Co. Ltd., as of 2009 November new dragon in the country already has over 1200 sales channels, can be anywhere see Mo resistant sales outlets in all provinces have Chinese.

has been a new Kam, Longdong noted people "close to nature, feel the natural" psychological needs, in order to bring consumers the ultimate outdoor enjoyment of life, new dragon developed shoe bag clothing, camping Home Furnishing class, sports equipment category,

outdoor appliances category four series, providing professional outdoor sports comprehensive equipment mainly for outdoor beginners, let Chinese anytime, anywhere, freely, free to enjoy the new Jinlong real price of high quality outdoor sports activities. Both the self driving travel,

or friends together outing, whether it is the beach sunbathing, or home leisure, and even the office lunch, everyone can find a satisfactory new Jin Long products. The new

Jin long, only to the outdoor life design, let you experience the hitherto unknown outdoor life!



brand new interpretation of ---

Jin long, can be interpreted as a mobile  life, motive  life......

for the habits of the two first-line life rule of modern urban people,

it is an entirely different,

dynamic, sporty lifestyle.

it reminds us, life not only

confined between cold office and small home,

forest wilderness, blue sea and sky, nature had used his magical creatures hand

built the vast and wonderful life space for us.

all we want to do, just

love it, enjoy it......

this is molife,

it is a more free, more healthy, more fashionable way of life,

is more of a in the hustle and bustle of the city refused to swim,

desire detached mind experience,

it is hidden in the numerous living beings secular appearance that a free soul has been in a dream.



brand positioning ---

1) brand proposition: the new Jin long advocated freedom, health, fashion brand concept, to provide outdoor leisure products quality, and convenient for the modern urban people, let more people in modern city life out of

track two first-line, enjoy a comfortable, healthy outdoor leisure life.

2) brand slogan: new dragon, only for the outdoor life design

3) communication idea: experience hitherto unknown outdoor life

4) target group:  

        years; age:

  between 20 to 35 years of age;     population characteristics: love nature, eager to experience new things for beginners, outdoor