Hangzhou sai'ermei clothing company   

                                  Hangzhou sai'ermei Garments Co., Ltd. was founded in 1987, headquarters is located in the Chinese down of all, holy tide   - Xiaoshan, is a collection development production, sales, down jacket, down bedding, woven, knitted garments in the modern enterprise. Come ten years, the company spirit of "people-oriented, pioneering ideas and the pursuit of excellence" business philosophy, took the lead through the ISO9002 international quality system certification and ISO14001 environmental system certification in the same industry, and the introduction of digital production equipment, Canada's new to 2004, has been the development of adult production down clothing and related products about 2300000 pieces (sets), has a production plant more than 25000 square meters, the staff more than 1200 people down clothing large production base. Under the "surplus Lake", "cute frog" series brand not only in the Chinese





region has formed a strong marketing network, network of more than 1500, but also exported to Europe, America and other developed countries and regions, obtained the quite remarkable achievements. The company's brand has won the "China integrity enterprise quality standards unit", "quality trustworthy unit", "quality, measurement unit trust", "the national down products quality notary top brand", "West Lake Expo Gold Award", "China down industry association to ensure the credibility of enterprises" sign "the most welcome to wear down jacket brand" award. Identified by the China down industry association. In 2004, "surplus Lake" in the National Children's down jacket market sales ranked first.  

"manufacturing first-class products, create first-class enterprise, setting up world brand" is the common idea and development goals. An important transition period from 2005 to 2006 will be constructed as the company brand marketing strategy and the enterprise culture, management, extension of the market. On the construction of the beautiful unique corporate culture, to construct the system of modern enterprise management platform, to create a fair, efficient, excellent management and marketing team, foreign to do fine, fine, strong and the development of the existing network, and steadily push forward the market, fully integrated international, domestic resource advantages, the implementation of brand management and production processing and strategy, and is committed to creating the first brand China down clothing.  

a foot and Gu square, extension and China seas. Strengthen the talent strategy project, is a significant strategic decision, enhance the competition ability of the. Occupation career planning system, scientific training system and challenging welfare salary and incentive system, which gathered under a group of excellent technical and management talent and development design and production, laid the foundation of human resources firm to enter the "internationalization, modernization, diversification" of large group enterprises.

"product - -" the beautiful dress warmly welcome all friends to visit us, is willing to work with you hand in hand, create brilliance. Business philosophy:  



;

core values: people-oriented, do children warm cause of the pioneers and builders.  

business objectives: monopoly system to create China children down jacket first brand -- the establishment of national and perfect perfect marketing network and service system, and vigorously promote brand awareness.  

design concept: fashion, avant-garde, leisure -- from Italy, Japan and South Korea fashion elements, combining the China regional characteristics, to achieve the perfect fashion and traditional features of contact.  

enterprise goals: to do first-class products, first-class enterprise  

brand meaning  

icon -- perfect interpretation of the connotation of the brand and the enterprise spirit of "ENHOO"  

 

for the brand "surplus Lake"     < br>
; Pinyin letters; resembles the design of mountain bike chain, meaning the linkage, movement, breakthrough, but also a symbol of enterprise internal unity and interaction, not afraid of difficulties, the courage to fight the spirit;  

blue  

air movement in fully and delightfully, that calm and wisdom after exercise;  

red   the passion of sport

difficult to resist, enjoy the release of   passion and vitality the young; the

brand strategy