Fujian Jinlaike Sport Goods Co., Ltd.   

                                  Kinglake group, is located in the world famous "China shoes" -- the global sports shoes manufacturing center of Jinjiang city. The company was founded in 1991, is one of the China's first professional production, sales of sporting goods company.

    melody primarily in interaction, cooperation, win-win in today's economy, Kinglake in promoting the brand value at the same time, pay more attention to and between the complementary advantages, mutual growth of dealers. Kinglake brand dealer franchise granted business products, market guidance, to provide professional training, Logistics Association and other supporting support for dealers, help dealers preparatory franchise chain stores in the franchise area. In 2002, the company invested heavily in Kinglake, planning the brand idea, vision such as a full range of the existing CI system, to adjust for the brand strategy of war. And the original stores and counters also by the brand-new image Kinglake re decoration, comprehensively enhance the Kinglake brand image.

    champion endorsement champion quality. The company began to hire Wang Nan from 2000, 2006 to hire Zhang Yining, two table tennis world champion as a brand spokesman. In order to highlight the product of professional characteristics, in early 2006 to employ the national sprint prince, the World University Games 100 meters champion Hu Kai as the image of the product spokesperson, integrated multi-faceted media resources, the implementation of the "market brand strategy oriented operation. In 2006 the Kinglake won the well-known trademarks in china. An advocate of sports spirit, leading fashion and comprehensive sports brand has good affinity to stand in front of the world.

    for the future, the company will be powered by science and technology in Kinglake, to talent as a fulcrum to the mainstream market, consumer oriented, continuous development of high and new technology products, moving towards the modernization of large enterprises standardization, internationalization and diversification goals.