Ayilian, a representative of the urban fashion taste of the clothing brand, with good market performance has become the bright younger generation Chinese leisure clothing industry. By television star Barbie Hsu (s) image. Ayilian, with its unique design style, concise and fluent line, bright and elegant color, with exquisite tailoring, elegant and fashionable style, blending the essence of eastern and Western culture, the interpretation of the modern female urban fashion and elegant and self-confidence, popular all over the country young consumers love."
Guangzhou Ayilian Garment Co., Ltd. founded in 2000, is a product design and development based, production, sales, planning in one of the modern garment company. Since 2002 Ayilian business model transformation, the country more than 20 provinces and cities have opened more than 3000 stores, "Ayilian" brand with good market performance has become China's ladies leisure clothing industry the bright younger generation.
so far with the company's rapid development, perfect enterprise management system produced a number of high-quality professional talent and sincerely cooperate with the team. The company from the management and so on, in-depth implementation of the "talent, management, quality, culture, the image of" six engineering, make company staff towards the "excellence brand, create outstanding talent" business objective of struggle together.
company under: product development center, marketing center, logistics distribution center, a product exhibition center, business training center, the company in line with only a broken innovation, to realize that more and more consumer recognition, like Ayilian.
B.C.OVGA women's fashion, with simple, natural, generous, classic and timeless black, white, gray as the main color, combined with the seasonal fashion color. In the imagination and creativity of a powerful and unconstrained style, to create a fashion brand. Fashion factors permeate every corner of life, everywhere.
black tone -- mysterious, white tone -- simple, gray tone -- no white like pure gold, no glory, no black cool, gray represents, is everything in the world.
art and fashion combine
thought of art as the soul
fashion as the flesh
sexy -- female charm naturally, irresistible & nbsp;
charming -- with mysterious and elegant, gentle woman
confidence -- transfer women with fashion charm passion
brand positioning:
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style positioning: brand concept of leisure, fashion, personality with random;
the target consumer group: & nbsp; 20 -- 30 years old have good artistic accomplishment, well-educated, confident and independent, the pursuit of fashion has a unique person wearing idea, modern urban women   personality;
color positioning: black lines, white lines, grey system, combined with the quarterly fashion color
design orientation: when Shang Qiaoli Korea style series
neutral series   handsome personality;
taste, elegant and romantic series and seasonal fashion elements and process of combining
fabric positioning: natural fibers (cotton, hemp, silk class etc.)
blend fiber type
jeans
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