the company was founded in 1987, is a diversified company set design, production, sales in one, has a strong product design and development capability, professional production, the sales team, in addition to the many domestic Brand Company design clothing styles, the company also actively considering the introduction of the company's own brand, in 96 years of successful signing agent Chinese and Australian brand, and Balboa successfully registered in the Chinese, began to market. At the same time, the company also committed to the development of foreign trade clothing, develop foreign trade market, design, production of foreign trade clothing have been sold to all parts of the world.
brand analysis:
's brand has always adhere to the "professional sports clothing fabric and fashion styles are combined, professional sports clothing positioning function and international fashion combination", always adhere to the "innovation" as its cultural orientation, always adhere to the "dream to core value of self innovation", Boya sportswear sports fashion, diverse styles, no movement is a beautiful leisure suit.
's concept of permanent core value to first
Boya view - love dream, love life, love the team, love honor!
's business philosophy --------------- leading professional, humane, brand internationalization!
's management philosophy --------------- rigorous create dreams, precision and achievements of the future!
's service concept --------------- satisfaction is the source of power!
Boya spirit of enterprise --------------- struggle to realize the dream to win the honor, details!
Boya garment fashion sport, leisure, fashion movement
the perfect fusion, will love, passion, love all include. By shortening the distance between the two cities, deductive passion for clothing. Leisure sports are more humanistic care. Boya attention is paid to the combination of sports and fashion, therefore, it is not only a kind of costume, is more fashionable sports a symbol of courage and strength to experience.
Boya logo interpretation: PROR=Professional+Racing (Boya = + professional sports, competition)
product concept:
Boya sportswear, sports activity and personality to the ultimate display as the theme, with bright colors, simple lines, relaxed style, comfortable fabrics for expression, the movement, the youth, fashion the perfect fusion, subversion of the traditional dress of serious, monotonous and rigid, abandoned the false and affected the noble grace, to life lively tone, to the modern pursuit of romantic nature, free and easy, casual attitude, meet the people chase for the sunny mood and diastolic self psychological needs, add unlimited power for the life, the latest build twenty-first Century fashion popular.
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