fan Nelle (Minio) brand introduction
Minio (Mini Nelle) brand was born in the spring of 2007! The brand was founded at the beginning, Minio (Minnie E) dress group "OEM" properties, production and processing is mainly applied to the external single! The products are mainly exported to Europe and the United States, Japan and South Korea and China's Hongkong, Taiwan area, high standard international trade standard, Minio (forged many Nelle) dress natural high-quality, cost-effective bone; from the fashion center refined style repeatedly tempered and accumulation, Minio (Mini Nelle) formed all rivers run into Sea brand tension and the unique Chinese characteristics "world wind" trend.
2010 Minio (Mini Nelle) dress group beyond the mainland, adhering to the "for" system of garment concept, adopt international garment standard, will the world of fashion and into Chinese into market, for consumers to create an outstanding style, superior quality, elegant fashion brand, provide rich, exquisite fashion products with reasonable price for the fashion people.
Minio (fan Nelle) dress group will use the characteristic services of professional fashion models, garment, delicate and full of affinity, experience for them to create have a style of one's own consumption!
brand positioning:
Minio (Mini Nelle) target consumer group positioning in a confident, independent, fashion, elegant modern women, most of them have received higher education, accept the high grade culture; self-confidence, like changing life and challenge, have their own way of life and the unique experience and requirements for fashion.
"for" is the Minio (fan Nelle) image positioning consistent, and concentrate on the heart. Not to interfere in their choices, with a low profile, professional and elegant fashion experts and beautiful image consultants on their side, fully satisfy their demand for fashion beauty; to provide a variety of professional service and try to continue to improve, to create a rich and colorful life of fashion as they become the beautiful, improve the external and connotation partner.
brand:
fashion: with professional designer team first-class at home and abroad, analysis among the most new trend, Chinese women's curve and the aesthetic sense combination, for women to create confidence, elegance, exquisite fashion products.
quality: the adoption of international standards for each product in strict technical checks, the maximum guarantee of each piece is fine!
benefits: channel management model flattening, reduce channel costs, cash "for" system of simple positioning, cost savings for consumers!
brand culture:
Minio (by Minnie) the spirit of "for business" clothing source spirit, will the world of fashion into China, and integrated into the Chinese women's dress style and aesthetic feeling, giving confidence, independence, elegant clothing women of the times spirit.
constantly to provide women fashion trend clothing advice and match style, make life colorful.
also take into account the consumer experience, the use of professional and exquisite attitude from beginning to end, provide a close advisor like thoughtful service for every beauty conscious women, all belonging to the Chinese women to create their own fashion life!
enterprise culture: take the customer as the center, insist for the system, adhere to the service oriented;
for business: professional and pragmatic, too expensive;
service for this: seriously, fast and commitment;
win win cooperation: reciprocity and mutual assistance, sharing a win-win;
New business
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