IVENI brand originated in france. Founder Iveni (1917---1990) is one of Italy, Britain and France - beautiful girl. Her mother, with the UK and Italy descent, while his father is a southern France country music teacher, love music, has a very romantic feelings. Effect of childhood Iveni by parents, is a very sensitive to art. Her father wanted her to become a great pianist, but small Iveni more interested in painting, before the age of 16 in his father's request has been learning music. At the age of 16, little iveni in order to dream of their own secretly left home, she went to Paris to study painting. The move angered his father, so the relationship between father and rupture, until her success so far, has been secretly helped her mother.
first arrived in Paris, Iveni around school wants to become an artist, living very difficult. An accidental opportunity she met a change in her life -------calories. Calories was in Paris have been very famous, calories like this little girl very much, let Iveni do his assistant, brought her into the fashion kingdom, then iveni and clothing the indissoluble bond, go on the way of costume design. Expression of Iveni in the clothing on the gifted, and calories learning design for thirteen years, has become the chief designer of the young calories's.
in 1949 32 year old Iveni POLO know, POLO is a new design of the sleeve, strong in love with his eight year old Iveni Iveni, but after a tragic love and the addition of an unfortunate marriage, have lost faith in love, but in the pursuit of a strong young handsome POLO, Iveni finally moved. Two men in 1950 March held in Italy Milan grand wedding, and in September the following year, Iveni left calories, and POLO working together to create their own brand IVENI
IVENI with all the women are elegant and beautiful idea, she said: "every piece of clothing have feelings, there is a suitable for its master." As in the calories13 designer experience, plus POLO is novel and unique innovative design, brand by the introduction of a very successful in Paris soon attracted socialite lady love, in the fashion industry has its own place. In 1969 November, Iveni received a letter from home father was seriously ill, Iveni and her husband returned home to see his father, finally get to the father to forgive, but his father died.
Iveni returned to Paris in 1970, began to work harder, she treated each clothes like they treat their children to love, to allow them to side to show customers the most beautiful. And she has very strong feelings on the fabric, often put all kinds of fabric hanging in the body, to feel they listen to them, let them tell you want style. Because iveni Seiko fine selection of fabrics, to work the demanding requirements of the IVENI brand has been highly praised in the world of fashion. Iveni also like lace, her clothes often use a lot of lace to show female elegant, noble temperament. Lace IVENI become the hallmark characteristics. Iveni design clothes not only shows the female fashion and elegant temperament, the female that confident charm show incisively and vividly, so not only is IVENI all the socialite lady love, also attract many Hollywood actress, become women love.
1989 POLO Iveni in the grief of the death in a car crash, dying at the age of 73 in 1990 March, Iveni died in honor and longing, China general agent right and IVENI brand by her niece and assistant inherited.1999 Hangzhou Hui Yuan Garments Co. Ltd. for IVENI obtained by French headquarters.
