a, brand logo interpretation:
1), symbol:
2), the smile of a child English Name: hosiking happy
3), Chinese name  
: a good mood; two, brand identity design material:
1), collection of illustration graphics "smiling face" symbol into pleasant sensations to the brand;
2), cheerful rhythm collecting Disney character symbols, to bring baby world fairy tale mood;
3), intelligence toy collection children's square filling block bring signs childlike happiness imagination;
three, the design of brand identity of meaning:
1), collecting the elements evolution of combination is concise and reasonable, showing a baby in the plane on the vision of ease and joy;
2), combined with the handwritten text and graphics fun reasonable, fully reflects the characteristics and market demand of the brand. By comparison of warm and lively color, meet the needs of the consumers, a brand new life into to the market.
four, brand positioning and vision:
1), brand positioning: the middle grade. Professional development, design, production, sales of environmental protection, the health of the baby's home textiles.
2), brand appeal: for the baby to create excellent healthy sleep.
3), the target consumer group: with the taste of life, knowledge of women mother baby care healthy sleep.
4), brand vision: Chinese baby bed products expert.
five, brand:
1), the business philosophy: to provide the excellent health bedding for the child's sleep.
2), business motto: leader, starting the heart, win and not deterred
every second is to sprint, every step is a new starting point.
New business
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