Zhejiang jieliya Textile Group   

                                  jieliya group was established in 2003, its predecessor was founded in 1986 "Zhuji towel factory". Group headquarters is located in beautiful scenery, gathering of talents, has a long history of the country, the hometown of Xi Shi, the ancient capital of the National Excellent Tourism City -- Zhuji City, Zhejiang province. Here from the Hangzhou Xiaoshan International Airport only 30 minutes by car, Hangjinqu, Hang Yong high speed, Zhejiang Jiangxi railway across the city, the location advantage and traffic advantage is very advantageous.

    after 20 years of construction and development, the group has now become China towel industry leading enterprises, vice president of the China Household Textile Industry Association of enterprises. Group under the jurisdiction of the eight functions of the center, under the existing independent legal person enterprises 9 homes, cooperation enterprises in 23, more than 6200 employees. The group's total assets of more than 2000000000 yuan, covers an area of about 800000 square meters, with Zhejiang, Hubei two production base of research and development, is a spinning, weaving, dyeing and finishing, marketing, logistics and other industries in one of the large-scale comprehensive group company. Has been formed to towels and other textile products as the core industry, knitwear, real estate for the two wings of a diversified development pattern, and among the top 500 private enterprises in China.

    in development practice, grace always adhere to the implementation of brand strategy, adhere to innovation, quality assurance, management as the basis, rely on brand, take the road of the development scale of science and technology. Has adopted the "ISO9001 quality management system certification", "ISO14001 environmental management system certification", "OTS 100 international certification of environmental protection products (cotton towel)", is the first through the "towel production enterprises China environmental mark product" certification, is the first use of environmental protection and energy saving type cold pad batch bleaching refining process towel production enterprises, is the first development of domestic high speed wide rapier towel loom towel production enterprises. So far, the only one "China textile towel industry research base".

    jieliya adhere to independent innovation, be consistent from beginning to end to stick to the road of the brand, the hard work had paid off for years. In 2003, won the "brand-name China beach towels". In 2004, grace trademark has been identified as China towel industry first "well-known trademark"; in 2006, "grace" brand was awarded the fourth Chinese market customer satisfaction brand "China towel industry the first brand"; in 2007, grace and won the first Chinese brand Festival "brand Chinese gold spectrum Award -- Chinese Home Furnishing industry top ten brand"; the same year, grace brand to brand value of 1667000000 yuan, was awarded "Chinese 500 most valuable brands" 338th. In 2008, the "grace" to the brand value of 1822000000 once again won the "China 500 most valuable brand"; the same year, "beach towels" won the "China industry iconic brand"; in 2009 March, held in Beijing Great Hall of the people, the 2008 annual national market sales of leading brands commendation congress, "beach towels" became the "2008 the annual national market sales of similar products in the first place". In June the same year, grace to the brand value of 3090000000 yuan, "China became the 500 most valuable brands" of 275th, up 63, is the highest enterprise brand value China towel industry.

    "rich and Siyuan, rich thinks". Operate in accordance with the law, social return, as in the past is the pursuit of grace. Group work, party, group, women's federations and other sound organization, achievements. Has been rated as "model credit enterprise of Zhejiang province", "Zhejiang Province Public Security demonstration unit", Zhejiang province thirty years of reform and opening up "Zhejiang enterprises evergreen tree", "Hubei province labor integrity unit", "Zhejiang Province, AAA grade credit enterprise", "Hubei province national tax system ten PARKnSHOP enterprises", "Hubei province industry hundred enterprises", "Shaoxing municipal civilized unit", "large taxpayer", "five star enterprise party organization", "good" grass-roots party organizations, "five star model union", "city of advanced grass-roots Communist Youth League", "female workers work advanced collective", "Xianning development of private enterprises", "advanced unit in Xianning city of advanced grass-roots party organizations," such as the honorary title, by the unanimous praise from all sectors of society.

    facing the trend of globalization competition, grace will continue to vigorously implement the brand development strategy and innovation of science and technology. Conscientiously implement the Scientific Outlook on Development, vigorously develop the brand economy and energy-saving and environment-friendly economy ", to build a strong business" and "international well-known brands and industry to create China towel industry the first brand" as a common value outlook of human Chinese jieliya towel industry, striving to be the category generation table, the realization of "a first-class textile enterprises, centuries tree world the brand" enterprise vision.