& nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; May 23, 1998, the world's first "free to teach customers design their own image, and for customers free design hair, hairstyle, make-up" hairstyle experience house opened in Foshan Baihua Plaza. From then on, the world was born with a new experience marketing and franchising perfect combination of beauty in fashion. < br > < br > < br > popular beauty prophase development does not rely on a strong advertising, but through strong penetrating force of experience marketing to achieve rapid development, customer experience to thrill of self-confidence and beauty, this feeling spread to their friends and family, franchisees in to experience the joy of wealth and success after will feel to tell friends and relatives, which makes popular beauty become franchisees, customers common experience the park. < br > < br > < br > can be said, the experience marketing in the popular beautiful play a character, its passion, culture, service model, advocated the concept of culture and continue to explore the spirit of innovation is it become an important factor in the industry leader. Since the establishment of
popular beauty, because of its unique business model and cultural philosophy, has been the focus of public and public media attention. CCTV, Phoenix TV, Hunan Satellite TV, Guangdong TV station, southern TV station and Nanjing TV station, Hubei TV, Shanghai Oriental Television station, Fujian southeast TV, "Guangzhou Daily", "Yangcheng Evening News", "Foshan daily", "Zhongshan daily", "Guangzhou TV weekly", "Hope", "crush", "Fiat sister", "Xingyun clothes", "Zhuhai", "elegant", "sales and market", "new marketing", "health and beauty of heaven and earth", "clear" today "style," "girlfriend", "fashion", "love girls", "China", "Ruili" and many other multimedia active tracking interviews and reports. Central television sets economic channel reporters in March 2005 traveled to interview Guangzhou founder laijianxiong, production entitled "beautiful cause man" special report, Xiao Jianzhong, a professor from Beijing Normal University in American popular personally experience the interview, to popular beauty, for example wrote "experience marketing -- popular beauty 10x the new profit pattern", Phoenix Chinese TV station in January 2006, made a special trip to an interview Larsen and reports, Larsen was the Beijing Normal University in Zhuhai, Zhongshan University invited to experience marketing in the title for the practice of teaching, popular beauty become the darling of the experiential marketing researchers.
2005 popular in the United States began from the original single word-of-mouth transfer to conscious propaganda media. In 2005 the and Hunan Satellite TV, "the rose about" cooperation of the annual media publicity, year in June in Zhuhai held the rose about "thousands of special become media advocacy highlights. < br > < br > < br > following and Zhicheng advertising companies. 2006 American popular invites domestic and visibility is very high adoption of brand marketing Consultants International settled popular beauty, to further enhance the popular beauty brand operation and promotion. In order to strengthen the brand propaganda, also invited the television star Fan Bingbing popular MEMSIC spokesperson.
2007 years is popular in the first year of the five year plan, in this year, it in the terminal were new Si image voted to build, in the internal management upgrades, and invited well-known advisory company strengthen brand building, & nbsp; March popular beauty bright debut Beijing clothing exhibition, and was rated as the top ten brand of Beijing Expo. The popular American brand caused more attention.
2007 October 8th, the popular U.S. application for Guangzhou city famous trademarks passed, in February 2008 and won the Guangzhou Baiyun District Government awarded the brand strategy award.
2008 years is popular beauty services, to achieve the annual target of 2.8 billion will be the direction of the joint efforts of all the popular beauty, at the same time, in the company's 10th anniversary celebration, the famous stylist Li Dongtian signing become popular beauty image consultant, popular beauty and "clown female invincible" in placing Ads cooperation, cooperation with the Swedish brand "the single ring". Efforts to pull the brand upgrade!
6 March 5, popular beauty and Lenovo investment capital cooperation signing ceremony held a formal, it sign a US pop in to the standardized management and rapid development and listed on the preparatory and taken a vitally important step. Sincere and eventually became a < br > < br > < br > thw decade Lifeng, from 1998 to 2008 years, popular beauty, with its special marketing mode, and constantly enterprising confidence and determination, excellent innovation ability, team cooperation, passion of the enterprise culture development into hair accessories industry has a wide range of well-known degree of brand, form the Jifa jewelry, cosmetics, hair care products, production, logistics, marketing and after-sales service as one of the large-scale chain industry, as of 2008 April, the United States is still the company's popular beauty brand has been in the country 27 provinces and 4 municipalities directly under the central government, 399 City has more than 1600 stores, Japan also has a popular beauty shop. < br > < br > < br > with the surge of be caused by the arrival of the tide of globalization, popular beauty as an international brand chain will let the world, Ms. beauty can experience brought to its beautiful and happy!
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