Beijing this trail Jewelry Co. Ltd.   

                                  "Ai Weijia" (Quan Xinyi Station Shopping + entity clothes station) clothes station brand ladies is a diffuse European romantic fashion women's clothing. With natural elegance of fashion style, with its romantic, delicate, simple, but without losing the luxurious texture, become the brand of choice for the peak population of fashion.  

    "Ai Weijia" brand operators - now Dreher Jewelry Group, under the jurisdiction of Aiousi (Europe) Co. Ltd, Dubai EOC company, this Beijing Dreher Jewelry Co. Ltd., has now Dreher (jintelaier), Basak (BASHA), No No (YEYE) three big clothing brand, is a member of Chinese jewelry industry association and the Beijing arts and Crafts Industry Association unit, Beijing garment industry professional media "fashion" magazine director unit of Beijing.

    this trail brand has nearly twenty years of development history in Europe, the trend of ripe visit Europe fashion market, after years of international trade practice has accumulated profound cultural connotation of the fashion, the company product has extensive visibility and influence in the Eastern European market; in 2009, a shift in strategy of this trail, voted heavily for industrial extension into the garment and electronic commerce industry, implement the operation of "Ai Weijia" brand new one-stop online shopping entity clothes station, the European fashion and consumption demand of Chinese popular perfect fusion, let common people enjoy the European fashion beauty, the first domestic garment integrated brand new mode -- Ai Weijia.

    2009 May, this trail officially articles under the "Ai Weijia" brand into the Chinese domestic market; advance to the women as the breakthrough point, the style is more full of personality, the market model is more novel...... As the need to meet the domestic market, this trail registered "Alenavika" English name at the same time, also registered Chinese name "Ai Weijia".