Shenzhen blue mood Fashion Co. Ltd.   

                                  2003, blue mood clothing Limited company to establish in the young beautiful international metropolis -- Shenzhen city. Blue mood is a professional company engaged in leisure cloth bag, PU bag and supporting design, apparel manufacturing, marketing of the modern brand marketing enterprises.

brand to "blue mood" is a registered trademark. Her creative inspiration from the new   urban women "mood", she fully embodies the "blue mood" derived from nature,   the pursuit of the atmosphere and exquisite, independent of the Oriental Art thought.

brand concept: the

experience the core value of the brand to "mood", let the "classic" achievements of the future. Blue   mood to "personality, leisure, elegant" fashion concept for the brand style. Highlight the new urban women more beautiful pursuit.

design concept:

design on the pursuit of the atmosphere and exquisite, seeking the perfect balance in the contradiction, pay attention to the design of fabrics and details, shows the profound oriental art thoughts in neutral and female mix, product show "style of personality characteristics, concise, elegant".

"blue mood" brand name inspiration: blue, is to do a thousand sails, the color of the sea; the birds fly is, the color of the sky; is every experience, mood color! It represents the tolerant mind, Bo   big love......

our human homes -- earth, was a beautiful blue planet. "Blue mood" is intended to express towards blue earth mentality, it advocates is the concept of environmental protection. The blue Yu is pregnant with life, life means blue, let   we each earth people can come to join the ranks of "environmental protection", to let the sky forever blue......

brand definition

"blue mood" is a symbol of leisure life, but also a "mood site", she can always express every girl different mood. And let them in the present city noise propagation in life, to find a balance point, enjoy   by a relaxed comfortable feeling......

brand target

Lichuang Chinese casual handbag brand

's brand positioning casual handbag

urban advocate



natural brand personality: advocating natural, all emotion from the heart

pursuit: have their own ideas, the pursuit of new things, to accept new things to pursue and from different feeling

optimistic: always a optimistic positive attitude, confident and energetic

brand consumer group positioning: the main line for the 20--30 years old, side line for 28--35 years old.