Upright Co. Ltd.   

                                  upright Co. Ltd. was established in 2004, with apparel, accessories, bags, footwear and living groceries wholesale, small part of single commodity itself as the main business. With the season replacement as the main import items to natural material silk scarves, handmade leather products, national wind home accessories, fashion etc.. Import region including Mainland China, Thailand, Vietnam etc.. Because the company members love to travel to the mainland, has a very deep impression on the level of production of the mainland products outstanding, want to will promote the mainland quality and taste of products to the compatriots in Taiwan. The Taiwan compatriots on the mainland

previous product impression is very chaotic, and most companies imported apparel is at a low price commodity based, upright since its inception is thinking how to jump the low sales mode, not to control the amount of price, but in brand marketing mode, let compatriots at reasonable price to buy the real quality a good product, establish the consumer impression of Division I in word of mouth marketing, create a long-term business profits.

upright business strategy is the same type of products for two to three partners, take the quality as the major considerations of long-term cooperation. Sales pipeline in Taiwan both wholesale entity storefront and internet. Entity store part to boutique stores as the main marketing place, with stores elegant furnishings decoration improve product value sense, also promote the sales. Network wholesale part is with a small amount of diversity, high quality products to do market segmentation, creating profitable opportunities for small wholesale buyers, to create a win-win situation.