Song Weisi clothing was founded in 2004, is located in Guangzhou. Early underwear factory, specialized foreign trade export company and beauty salons processing production of underwear. The production of underwear of excellent quality, exquisite workmanship, popular at home and abroad customers, in the industry enjoyed a high reputation. With the development of the situation, in 2009 we transition from purely plant for company model, and developed its own brand -gowiths (Ge Weisi).
Song Weisi brand underwear positioning in the high-end, focusing on high-quality functional adjustable underwear.
Song Weisi brand underwear target consumer group positioning as a grade, cultural white-collar workers and rich sense of fashion and aesthetic taste of the elegant woman.
Brand: S curve of wear out! In order to shape the female compatriots perfect posture as the self appointed.
brand connotation: transliteration song Weisi three words from English gowiths, as in gowiths can be interpreted as: S (female exquisite curve); gowith (with, and... Together); figuratively a song Weisi underwear brings female compatriots perfect body curve!
brand planning: Song Weisi don't want to go now the most popular domestic apparel industry brand building plan. Such as: spend thousands of yuan of registered a foreign and Hongkong companies, and as a "group" and "international" these false company projects, and then through the shell companies authorized her Domestic Company to create a so-called international big.
song always want to do is a tangible product, to speak of the brand. We are one step at a time, focus on the long term; pricing in line with China's national conditions, promote parity fashion experience. Then through word-of-mouth to promote self brand value.
Song Jarvis was born in China, is still a baby in swaddling clothes, but we do not doubt that she has to go out of the country, around the world in a day. So we as she took an English name -gowiths, not fawn on foreign powers, but a strategy.
New business
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