Lei Chi Clothing Co., Ltd.   

                                  Lei Chi (LEICI) brand, has always been to noble, extreme luxury is famous in the world! "Flaunt wealth and identity" as the mainstream ideological brand   image, a wealthy society sought after fashion darling, break through the traditional, fashionable yet elegant, essence integration of Italy modern clothing, pay attention to character classic romance, popular in Europe and the United States on the rapid flow of social. High sediment fabric of pure natural, clean and simple design, exquisite exquisite production, classic fashion style, pure and harmonious garments, geometrically straight appearance, soft and comfortable wearing feeling...... Have become a successful man taste the unique pursuit of quality.

 

 

  ray relaxation development;     "LEICI" after nearly ten years of development, from the brand precipitation phase to the phase of rapid development now, from China southwest toward the country, have occupied a place in the minds of consumers on both sides of the Changjiang River high-grade. Network throughout the southwest, Hunan, Zhejiang, Jiangsu and other key city, and has started in the northwest, northeast, Shandong, Shanxi, Fujian and other places to take root.

        at present, with the modernization of office operations, constitute a successful marketing experience and a set of quality of store management and training system, "LEICI" is determined to within two years the store expanded to 200, at the end of 2012 to become one of the most famous and most competitive men's brand Chinese.

        because ray relaxation firmly believe that: the unremitting pursuit is the brand of the eternity of life.



ray relaxation culture

brand name: "  LEICI•     Lei Chi"  

  brand manifesto: man, the reason why men ----   

Beijing Expo theme: dare for the world first ------

brand positioning:   high fashion leisure men's clothing