Shanghai phantom costume Co., Ltd.   

Phantom (China) Garments Co., Ltd.

   

    

Shanghai phantom Clothing Co., Ltd. officially changed its name to ---- phantom (China) Garments Co., Ltd.

MEYENG is a women's clothing brand under the "phantom" (China) Garments Co., Ltd. its headquarters is located in Shanghai, an international metropolis known as "Oriental Paris".

Phantom (China) Garments Co., Ltd. is a modern garment enterprise integrating production and sales. The company launched its own registered brand "MEYENG", which is committed to leading the urban women's fashion dress taste, advocating personalized and diversified collocation without losing classic dress concept and dress culture, and creating beautiful, intelligent, fashionable and elegant female images.

History of company development

MEYENG (phantom) China Garments Co., Ltd., founded in 2011, is headquartered in the international metropolis of Shanghai. With its accurate market positioning, classic fashion and consumer demand design style and humanized management concept, "MEYENG" brand style and development potential have been widely recognized by the people in the industry. It has good reputation and reputation at all levels of the country. The company will make unremitting efforts to further strengthen the fine production management, strengthen the idea of terminal support and service customers, and take the cultural connotation of honesty, dedication, humanity and fairness as the cultural connotation of enterprises, and strive to create "MEYENG" as an intellectual clothing brand with perfect integration of art and commercial operation.

Brand logo

The definition of "MEYENG" is "the shorthand of the phantom". It contains the brand founder's persistent pursuit of the beautiful image of art, fashion, elegance and atmosphere, advocating the knowledge of women through the external high taste dressing, reflecting the rich cultural and artistic connotation and temperament cultivation, the pursuit of true love, the love of career and life.

Brand meaning

Love is the most important part of a woman's life. By cultivating her heart, she can absorb the nutrients of knowledge, enrich her own connotation, and emit the wisdom and natural beauty like China, attract the love of others. She pays close attention to family relationships, friendship and love among relatives, friends and lovers, and knows how to love and enjoy a happy life.

Style positioning

Create elegant, intellectual, romantic and beautiful female characters.

Her affinity, appropriateness, fashion, charm, elegance, but not luxurious and unpretentious, like the fragrance of aloes, gives out charm, which makes people memorable.

market positioning

The target consumers of phantom costumes are women with knowledge of urban culture, higher cultural accomplishment and certain fashion tastes and aesthetic tastes.

Target career group:

Teachers, doctors, bank staff, civil servants, foreign employees, insurance practitioners, writers and artists, trainers, advertisers, media people, white-collar workers, etc.

MEYENG (phantom) corporate culture

Enterprise positioning (Enterprise positioning)

Let everyone know the clothing brand.

Enterprise mission (Enterprise mission)

Let everyone wear the grade clothing brand.

Corporate vision (Enterprise vision)

Build hundred years enterprise, create hundred years brand!

In three years, it has become the top ten of Chinese women's clothing. It has become the top ten of China's garment industry in ten years, and has become the top 100 clothing enterprises in the world in twenty years.

Corporate culture (Enterprise Culture)

Attaching importance to customers, attaching importance to value and emphasizing progress

Enterprise spirit (Enterprise spirit)

Loyalty, solidarity, pragmatism, efficiency, initiative and innovation.

Business philosophy (Management idea)

Innovation and development, personnel training, management promotion step, service forever.

Enterprise style

Be serious, fast, stick to your promises, ensure that you can finish the tasks on time, and never make excuses.

Personal responsibility (Personal Responsibility)

Everyone should try their best to fulfill their goals and make every effort to help companies or colleagues achieve common goals. The phantom brings everyone's potential into full play and shares great results.

MEYENG (phantom) human resources

Talent is the source of enterprise development and the foundation of success. The company is bold in employing talents, exploring, absorbing, cultivating and utilizing talents. Human resources strategy. Everyone has their own strengths and strengths, and the company can create a fair, open and fair mechanism and atmosphere by giving full play to the strengths of everyone. So that every employee can find a stage to display their talents, so that they can "use something long and have something special".

"Doubtful people should be used - people need to be suspicious."

The "doubt" here refers to incomplete understanding. The company does not explore and cultivate the company, and the company thinks that the investment risk of talent capital is the biggest, but the return is the highest. The company is trying to create a good atmosphere of "caring for people, attaching importance to people, and putting people first". Through various training and practical work, we can improve the professional level of employees and enhance their personal qualities. With talent, we can inject great vitality into the long-term development of our company.

The doubt of employing people is mainly about the mechanism of restriction and supervision. Talents can not do whatever they like. They must act within the scope of the system. But the company encourages talents to challenge all existing processes within the rules and break the old and establish new ones. "No one is perfect," and "those with outstanding merits often have obvious shortcomings". The company has the tolerance and tolerance of each member's shortcomings. But we will transform our employees' shortcomings and shortcomings through continuous learning and growth.