Hangzhou heat 100% clothing Limited company   

                                  Hua Zixu clothing Limited company was founded in 1989, is a set of clothing since the establishment of R & D, production, sales as one, and with the sound and pragmatic business philosophy is active in the clothing industry on the stage. The main products are T-shirts, sweaters, jeans, shirts, suits, dust coat, jacket, bag, shoes, accessories, in order to weaving, knitting and denim. Over the years, the company has always been closely linked to the pulse of fashion, adhere to independent research and development, and set up more than 600 chain stores in national each big city, firmly occupy the leading position of casual wear market.

2007 years, the company invested heavily in the European fashion brand "heat 100%". The brand was founded in 1995, its unique style of products, precise positioning, both stylish and elegant and fashionable personality, consumers can choose to suit their own value when the season to IN influx of goods. After three years of hard work the heat, the brand under the strong momentum of development, has set up a sales company, brand stores and sales outlets in the country provinces cities. The leadership of the company at the end of 2010 to study and formulate the "heat 100%" 3 year development plan. First of all, in 2011 to upgrade the image of the brand, the company also hired Zhongyan international fashion brand management consulting company, noah international brand marketing consultants as a strategic partner, marketing strategy, brand strategy for the company, and enhance the ability of agents and distributors management, at the same time the training within the company more professional team, improve team professional, occupation accomplishment. In 2012, the company intends to participate in the "3.28" plan of Beijing International Clothing & Accessories Fair, let more customers to more in-depth understanding of "heat 100%" brand, also launched the domestic market, and the outstanding agents and distributors. In 2013, the company will fully rooted in domestic capital cities and prefecture level cities and county-level cities in the first-line shopping district, plans to set up a monopoly chain stores more than 1000, for the solid foundation for the company's future operation of the capital market.

"brand transformation and upgrading mainly rely on the company for many years in the market to establish a good reputation and market accumulation. At the same time, "heat 100%" products in terms of fashion, quality, sense of series has strong competitiveness, but the lack of brand Monopoly chain system." In the interview, the company chairman Wu Liqi told us. "So, in order to further enhance the competitiveness of the terminal stores, we want to create the brand image of the store to heat.

so this is our one of the determining factors of transformation." On the other hand, the development throughout the entire garment industry situation, improve the core competitiveness of the clothing company is the best choice for the successful transition to the monopoly operation mode of brand." It is in this market environment, the company after many years of accumulation and thorough understanding of the market, the brand operation of the terminal expansion for the development goals, the successful transformation.

now the men's fashion brand a superb collection of beautiful things, the pattern of the market in the event of a huge change, consumer demand for the product is in turn the world upside down changes. The main factors Chinese menswear market driven growth include the rapid economic development, accelerating the process of city, rising disposable income, and consumption patterns change China city. Men in the pursuit of beauty is more and more open, dress requirements and standards gradually improve, what kind of men's clothing brand to win support among the people, what kind of men's clothing brand to undertake the young fashion apparel industry in this huge market space? In this regard, "heat 100%" deputy general manager Mr. Huang Ruichao to our all-round introduction of the brand marketing strategy.