, GB brilliant success in apparel Giorgio Bruni also focused on a new field - China.
GB after more than a year for China Market Research and the macro Garments Co. Ltd. and Zhejiang grid in-depth contact process, the two sides of the GB brand in Chinese market development vision agree, in Zhejiang in 2009 with the lattice macro established long-term strategic alliance, the GB dress to share the China every love classic fashion boutique men, let fashion within reach. Zhejiang lattice macros to be only operation organization of GB brand in mainland, Taiwan, Hongkong, Chinese Macao and the Greater China region.
after the baptism and the test of the financial crisis, the future is undoubtedly the most concerned about the topic. The new ten year, after precipitation of the brand will become the subject of new development; in the next ten years, more powerful brand will have more right to speak.
after the recovery from the global economic downturn to, this moment Zhejiang Ge Hong apparel company first will spend 1 hundred million operations in Chinese market GB brand. Ge Hong Ltd. is composed of seven with a sense of social responsibility and brand mission investors jointly established brand operation company, they now have much home industry, but dare not improperly belittle oneself, low profile CM (CM) social position, but not a thousand miles away goal.
they are deeply aware of: the future of marketing is the brand war, brand -- the length of the competition, business and investors will recognize the brand is our most precious asset, owning the market is more important than what, the only way to hold the market is to have the market brand advantage, brand advantage accumulated more energy, but also enhanced the development of rationality.
New business
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