Carbin King (International) Clothing Group Limited / Shanghai coast   

                                  brand interpretation

Shanghai carbin King Garments Co., Ltd. is a professional men's clothing production base, widely absorbs the western culture, and finally formed the one and only temperament and romantic. Companies focus on brand management training, interpretation of the success stories of men, reflect the struggle of men dressed in living conditions, design a new way of life. Offering rich product for them, but also provide a kind of culture, a spirit, a taste, a way of life. Advocating individuality, encourage innovation, advocate the endless struggle of the spirit of enterprise.

carbin King dress with accurate market positioning, unique design, sophisticated technology, competitive brand advantage in the fierce market competition has high brand awareness and market coverage.

is currently the company has formed a sales network system in the interior of large and medium-sized city, market share increased year by year, with reasonable quality, good price, approved by the people of all circles and love. Establish a good corporate image and brand awareness is our constant pursuit of the goal. Our aim is: scientific and standardized management, and create high-quality brand clothing; commitment performance and trustworthy, to meet customer demand for high-quality fashion; clothing brand with goodness, Tengfei with dedicated service companies hold up the sun; set up the clothing brand first thought, follow the scientific management concept, customer needs first goal, create enterprising enterprise image. The combination of fashion and elegant we advocate individuality and commonness. The





brand positioning carbin King Series Men's, art, business, leisure, fashion and other design elements as the theme, with the international fashion elements into the design of the main line, advocate fashion, exquisite, consumer advocates, reflect the vitality of modern way of international metropolis experience and cultural leisure awareness combination.        

in the design of carry forward the clothing creative, advocating gradual every purchase carbin King products innovation, give thoughts, not limited to the conventional mode of thinking, or the complacent, self practice master. Emphasize customers independent positive life strong and confident outlook and attitude to life.



target consumer group positioning

carbin King target consumer group is between 25 one one 45 years old, they are social elite spokesman and spokesperson, including urban white-collar workplace, art teacher, middle, business leader. Their life is colorful, they pay attention to the international trend but not blindly follow up, they have their own unique understanding of fashion, life in fashion but does not make widely known, work smart but not the edge of modern urban family. They advocate the influence to, they don't blind people, not with the crowd, all have their own independent judgments and opinions.



product positioning

product series: series of business (business fashion) + City Series (

series covering urban leisure): business 60%        urban 40%

age positioning: Business Series -- the actual age 25 one one 45 20 one one 40 years of age, mental age

          City Series -- the actual age of 20 one one 40 20 one one 35 years of age, mental age

let a man love and Zhong Shou's fashion brand, is carbin King kernel light -- self and not only I, free and do not indulge, confident but not publicity.