The Shanghai Encyclopedia of corporate image design Co., Ltd.   

                                  Guinness has always been committed to the corporate image and brand promotion, the content of the works including the logo design, VI design, name, product packaging, sample album design, store image design of

  logo design is not only useful in the design, as well as a graphic arts design. There are both similarities it with other graphic arts performance means, and has its own laws of art. It must reflect the aforementioned characteristics, they can better perform its functions. Because of its concise, summary, perfect is demanding to be successful, that is alternative to almost can not find to a better degree, the more difficult than any other graphic arts and design are more. 1 design should be carried out in a detailed and clear design object to the use of objective, applicable scope and relevant laws and regulations and other relevant circumstances and deep understanding of the functional requirements of the premise. 2 design must fully consider the feasibility, take the design of the corresponding means for the application type, material and production conditions. At the same time, but also take into account the applied to other visual communication way (such as printing, advertising, image etc.) or amplification, reduced visual effect. 3 design to meet the function object intuitive ability to accept, aesthetic consciousness, psychological and social taboos. 4 ideas must be carefully push the naughty, to a profound, clever, novel, unique, accurate expression, can withstand the test of time. 5 the composition must be concise, beautiful, conformal (suit their application material form). 6 graphics, symbols should not only concise, generalization, but also pay attention to art. 7 color to simple, strong, bold. Follow the signs to 8.  the rule of art, to explore appropriate creative art forms and practices, to temper the precise language of art making in logo design is highly integral aesthetic feeling, to obtain the best visual effects, is the logo design art pursuit criterion.