Fei Anglia - Xiaoping   

                                  Zhengzhou shengyijie Fashion Co., Ltd., whose predecessor is shengyijie garment factory, the brand of "Fei e". 2003 for the restructuring of joint-stock company   division, and the establishment of "FEIGELIYA" design center, a senior designer served as design director. In 2004 by the IRS approved as general taxpayer enterprises  . In 2005 April the company passed the IS09001:2000 international quality management system certification.       shengyijie is a company mainly engaged in women's design, production management of the modern women's enterprise, its products in Urumqi, Lanzhou, West   more than 20 regions, Taiyuan, Beijing, Tianjin, Shijiazhuang, Ji'nan, Shenyang, Harbin, Wuhan, Hangzhou and Kunming set up agency   or office.       companies rely on advanced technology, strict process, strong design strength, has succeeded in creating a "mature, elegant fashion,"   "Fei Anglia" brand personality pants.       the company will be built a modern factory building in Zhengzhou Textile Industrial Park, covers an area of 15 mu, total construction area of 14032 square meters, including   office building, workshop and dormitory building, restaurant, the budget invested 15000000 yuan. After the completion of the building, can accommodate more than 1500 people   production of office at the same time, pre purchase advanced production equipment more than 600 sets of.   companies as management by senior professionals, and put into production after   yield 10000'--12000, annual production capacity of about 3000000. The production workshop, canteen and office building is four story building, staff dormitory   building into six layers, and complete facilities inside the restaurant, clean health; in order to let the employees work, remove any menace from the "rear" restaurant workers, two   more to kindergartens and cultural activities center staff, nursery decorating decent entertainment, teaching perfect facilities, learning by professional teachers substitute; cultural activity center in newspaper, professional magazines and books, table tennis, billiards Goods are available in all varieties., allowing workers to deeply experience the feeling of home, so Seii Gemajungcheng for the employees home.       the spacious and bright modern workshop, advanced production equipment, sophisticated, staff dining, entertainment facilities Goods are available in all varieties., improve the enterprise new image, rich in cultural and recreational life of workers, and laid a solid foundation for the realization of business enterprise win the next step, the company will be first-class design and development the idea for women, Chinese create charming and confident; operation to the advanced management mode and scientific and effective market mechanism, leading to a new era of charm and luxury, with Chinese joined WTO, we have more market opportunities, but also face more intense competition in the market. With the "Fei e   FEIGELIYA" in the successful operation of Chinese mode, and the community's trust and support, "Fei Anglia" will also usher in a better tomorrow.           brand goals: in with the trend changes, follow the same old Heng elegant temperament, is the essence of fashion, in a pragmatic attitude, with uncompromising quality, with wonderful detail is tie-in, determined to make all women to wear the extraordinary elegance and show the lady style.         brand interpretation: integration of the essence of eastern and Western clothing culture, delivering the fashion information, and in the quiet and leisurely to dress as the carrier, complained of feeling space-time transformation and life. The romantic and simple, sensitive and easy, to create a casual, clever but not understated elegance.       brand theme: self confidence, with the wind.       brand style: experienced as a child and student urban women, finally got one can choose the living space. They are confident, mature, but not far away from the romantic, simple; these people to invest and construct the self image, but not with clever, subtle and elegant just miss the person or opportunity. Then, with a strong lady style, Fei's leisurely walking toward you.       Fei's style: elegant, simple, natural balance changes and process details, is life and reflects the modern women's self expression, self display external demand. She showed not only a beautiful dress, but a whole. Foil variety free, exquisite fashion bags and shoes, showing women full of vitality, freedom.       Fei Anglia tone: collected from the spring and summer, autumn and winter from pure bright, steady, introverted, like spring, autumn, winter, Xia Lu fire, the performance of urban women no doubt temperament.         brand positioning:     1,   age target consumption group is 25-48 years old.       2,   consumer groups: senior management personnel, white-collar enterprises and other industries within the successful woman and successful man, mrs.. They received a good education, they have the knowledge, lucrative, with confidence, wisdom, tolerance, elegant and aristocratic temperament makes them every hour and moment not emitted a mature female charm. They focus on instrumentation tie-in, sensitive to the fashion, the aristocratic breath in any occasions they dress are revealed in fine fashion in.       3,   styles with 35% simple and elegant as the foundation, foil 50% reflect design selling small lady, plus 5% more sexy taste and 10% leisure styles. Version to fit, and emphasizes the practicability and concealed.