Guangzhou white horse clothing market Co. Ltd.   

                                  we might as well follow the white people had left the exploration footprint, recollect together Guangzhou white horse clothing market fifteen years of splendid age:



China clothing wholesale market originated from the in twentieth Century 80, and emerged in the early 90's / medium, through continuous upgrading, clothing wholesale market has entered a new period of development, scale of operation appears and becomes the mainstream. In 1993 January, Guangzhou white horse was born, and gradually become the largest in Guangzhou, the most complete facilities of professional clothing market. For a time, "the white horse mode", "white horse" effect quickly swept the country clothing wholesale industry.



90 in the late 1990s, professional clothing market all sentient beings, in order to realize the sustainable development, various markets have embarked on a journey of industrial upgrading. Although the 97 financial crisis makes the clothing enterprises suffered heavy losses, but the white horse always with the operators to pull together in times of trouble, and the implementation of the expansion project of bold, actively absorb the strength, focus on brand building manufacturers, the industry quality to achieve a new leap, market competitiveness has been substantially upgraded. Therefore, even when the clothing market struggling, the white horse still fail, become the Liuhua region and the active trading market, the highest credibility.



01 ~ 05 years is the development of China garment industry the fastest, the best economic benefits of the period, the professional market has the momentum of vigorous development. At the end of 2005 12, the white horse business building as the urban construction group four high-quality commercial properties of successfully listed in Hongkong, officially entered internationalization, which also marks the horse ready in the new situation, create brilliant start.



as China's textile and garment industry has entered a post quota era, the clothing industry bigger, but the profit space narrowing; clothing wholesale market competition is increasingly intense, the new trading channels gradually emerged, the traditional mode of operation is facing severe challenges, the horse management, logistics, scale advantages and desalination. Nevertheless, the white horse is still able to size up the situation, explore the new roles, from the wholesale market to put forward the "innovation idea shops office", to open up "the white horse premium brand marketing area", will be rental property management development to the brand marketing strategy; from the creation of the Liuhua first one-stop "customer service center", to set up a "Guangzhou white horse clothing market customer club", a group of core brands and white strategic alliance; the white horse to help households from wholesale processing to the transformation of brand management, at the same time from the brand cradle gradually shifts to the strength of the brand position. Recently, the white horse is called "strategic positioning double operators", namely a clothing industry comprehensive service operators, two are professional brand operators in the market, thus become the integration of industrial chain upstream and downstream resources, leading the trend, design and price brand apparel trading center.



today, although a number of "the bright younger generation" do all one can to catch up, white as a veteran of the professional clothing market still take things calmly, warlords. In this regard, Guangzhou white horse clothing market general manager Wang Haiying quite touched summed up the white lead the professional clothing market "six magic weapons": functional upgrading, management innovation, trade, services to people-oriented, a broad platform for brands hatch area, fashion model.



clothing fashion industry, the white horse in recent years has been actively with Hongkong design master cooperation, strengthen brand marketing, and increase the rate of itself and the industry in professional magazines, newspapers, Internet and other professional media exposure, organized all kinds of fashion publishing, product display and other activities, to improve the local clothing brand. As early as in 1997, the white horse in the first floor building a new telescopic catwalk, the first wholesale district Liuhua clothing at the time; the summer of 2004, the white horse up the customer club, began to organize regular members of the fashion release, product display and other activities; in 2006, the white horse and the first to play the "innovation and development" banner, in the on the eighth floor of building seven, opened a premium brand marketing area, to clothing trade information platform to build a high level model of internationalization. The same year, also launched a strong "find treasure island" series of fashion theme publishing activities, the success of the 06 winter new products release show, not only make many choices white horse market as headquarters of excellent brand reputation, and caused a sensation in Guangzhou fashion circles, the industry made a re consideration for clothing wholesale market fashion charm; 2007 early autumn, company make pursuit, large event set fashion successfully hosted the first Guangzhou white horse clothing procurement section of the national garment industry for the first time by the professional market led to publish, brand promotion, channel docking and trade to flow in one of the white horse, this "fashion vane" role played most incisive.



group still feeling, lights wanes to the close in fifteen years. On the occasion of the 15 anniversary celebration, the white horse will be held during the "07 year Guangzhou white horse clothing brand award" ceremony in January 2008, for continued support of the horse and made remarkable achievements in the business enterprise.



fifteen years of struggle to the white horse head huge ring, but in the end of 2007, "white people" has been quietly treasured past glory, it prospects in continuous and steady growth of 2008 China Olympic economy, innovative ink add white shook the Chinese garment market star story.