The new world department store   

                                  due to the rapid development of Taicang's economy, new world department store "for all wage earners, fashion guide consumption, promoting brand management, no business fake and inferior commodities" business strategy was a great success. In 2007, the company annual sales of 143000000 yuan, a year-on-year increase of 22.2%, comprehensive performance improved significantly, national revenue last year more than 3000000 yuan.   company by the provincial Trade and Industry Bureau, Suzhou, Taicang City Hall City Hall and departments at all levels.

                "brand" the road more walk more wide. Since its inception, the company has a stable supply channels and 300 domestic and foreign manufacturers to establish, implement united management, sell management, let each commodity department has several known "bellwether" brand. The introduction of new makeup Department Vichy, appearance is favored by consumers, less than 5 square meters, 8 months of sales of 1220000 yuan, even Brand Company are incredible; food department introduced Christina, to become the Taicang consumers, birthday gifts Jiapin; Shanghai old temple of gold and the introduction of new gold jewelry department of CHJ jewellery, on the first day of sales of 180000 yuan; the men's clothing department is on the 800 square only, the introduction of the domestic claims to have men's "four little dragons" Moses dikeni, delay, plus the original Goldlion, crocodile, apple, flower flower son, formed the Taicang area men's brand sports department Nike heights;,,, Adidas Mizuno Lining covers the famous sports brand at home and abroad. The company as "advanced enterprise" Suzhou City Trading System and by the municipal City Hall and the authorities of the recognition and praise.  

                "good faith" operation to consolidate the advantages. From the establishment of the first day, "good faith" two words into the company to a group of people to say every day "pet phrase," team, middle meeting, staff briefings, each will speak. "Commodity" integrity from the source grasping, from the brand in store, supplier evaluation, the record signing certificates, purchase verification, network sales into the monitoring system of shopping malls, do everything back, can query, there are source. "Good faith service" system from scratch, "good faith commitment to service", "commodity first responsibility", "customer complaint handling procedures", let the customer from entering the market at the moment, you can truly feel the humanity of the new world department store thick, service. In 4 years, the enterprise has won Taicang's only in Jiangsu province "in malls and shops without fake demonstration units", "Jiangsu province service integrity unit" and "Suzhou zero complaint Enterprise Award".  

                festival light spot. In recent years, new world department store marketing mode innovation, meticulous planning, the availability of supply, use a spring festival, five one golden week, eleven golden week, Valentine's day, Mid Autumn Festival, Match 8 Women's Day existing holiday, to send roses, "spring the heart of a woman", the moon cake festival, to fully display their brand management, among the first-class quality, integrity services, offering warm style enterprise culture; on the other hand, no control section, in which, falling into Qing years, anniversary celebrations, create own brand belongs to the mall celebration. At the same time rob in front, efforts to promote greater and send coupons more frequent background, new world department store to carry out "four surprise anniversary" as the theme of the anniversary of marketing activities, exceeding one's expectations is to achieve sales of 5000000 yuan the first day, three day sales more than 13000000 yuan.  

                cultural marketing to enhance the image. Fu marketing to the cultural connotation, the Lantern Festival, mid autumn festival activities held at shot riddles written on lanterns, "want to mother the word" message activity in the mother's day, in the message consumers, from school-age children to young people, from migrant workers to foreigners in too, English, Japanese, Han Wen words, in a different language expression of the mother's blessing, deepen the connotation of enterprise culture. Not only in addition to advertising media, in cooperation with the telecommunications company added mobile phone short message service, update the new world department store site, on TV broadcast "naming economic fast track" column, in the "Taicang daily" monthly "New World Department Store edition", to further improve the corporate image, so that the "new world department store" brand win support among the people.