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Lean shoes group YES Beijing branch    No Member

Lean shoes group YES Beijing branch Brand
Business Model
Founded
Introduction
                                  lean (Group) company is a large diversified enterprises, was founded in 1989, wholly owned by Hongkong Lishan consortium, business groups involved in footwear, clothing, hotel, real estate industry.  

    Quanzhou Jingyi Shoes Co. Ltd. is the core enterprise group, founded in 1991, is a set design, production, marketing as one of professional business, has modern standard plant in Chinese, more than 3 square meters, and the introduction of Japan, Germany, Italy and other international advanced production lines and production technology. Now has five shoes molding production lines, with an annual output of more than 5000000 double.   R & D and production company focused on sports shoes, leisure shoes, fashion shoes and casual clothing, is currently the domestic production of the main climbing shoes, skateboard shoes professional manufacturers.  

    companies adhering to the "thick plot, book, Dasheng" business philosophy, focus on quality management, pay attention to the research and development of science and technology, the company by virtue of a superb technology and perfect sales service, over the years has been to Europe and the United States PUMA (Puma), designated FILA, HI-TEC, JOMA, ROX, LEVIS, ALLIANCE brands designated enterprises design and manufacturing.  

    Hongkong Lishan consortium in 1977 spent huge amounts of money to get the famous British outdoor fashion brand YES (yes) ownership of global business, in 2007 authorized under the company: Quanzhou Jingyi shoes company to enter the mainland market; lean companies with exquisite technology, reliable quality, fashionable outdoor leisure shoes, clothing for the support the one and only, to products as a selling point for the market breakthrough, with professional marketing team and strong R & D and production capacity to do guarantee stable, fully into the domestic market; the company fully into the international operation mode and marketing management concept, with "franchise" mode, a comprehensive import CIS vision image system, we have the spirit of professional attitude, and the franchisee to establish strategic alliances, and create a win-win situation, to cultivate the common market and high cultural value of apparel products; in the country established a huge network distribution, into a powerful apparel retail, marketing, logistics network as a link, based on the shoes R & D, manufacturing, brand culture oriented modern enterprise.

        the YES brand was born in 1968 in England, to attract the world with its simple and pure style of fashion people eyes, on behalf of the European fashion brand of leisure life.

    YES the history of the brand should be after 60 years from the last century at the end of the, at the time Britain has a new band that established the band "YES", the main members: Jon  Anderson (vocals),   Chris  Squire  (bass). They are from a nbsp; called "the  Warriors  and  the  Syn" of the band. With Bill  Bruford (drums), Pete  Banks (guitar); and Tony  Kaye (keyboard). The first important performance they are invited to participate in the Cream  the band held in the British Royal Albert hall famous farewell concert. The band became famous overnight makes Yes. They use their own style rendition of Buffalo  Springfield "Everydays" and the  "  Beatles; Every  Little  Thing" and they were dressed very stylish, personalized, then the British are fundamental to wear a suit with a cap for dress, while the YES band was wearing jeans, big head shoe, denim shirt dress. Guide and became Britain's most fashionable people sought after fashion style.

    natural economy minded members of the band Pete  Banks to the tremendous business opportunities from the smell, in London in 1968 Oxford  Street Street opened its first named YES stores, and in 1977 in London issued first by   "freedom" as the theme of the conference, made great success, since every new launch has aroused concern in the field of fashion.

    YES brand represents a distinct personality, accurate positioning of the outdoor leisure fashion brand, after a workout for half a century, has accumulated profound brand culture and outdoor fashion leisure sports spirit, advocating people to experience, enjoy outdoor leisure fashion fun; to the consumer is not only a kind of product, a kind of brand culture, a philosophy of life, a cultural atmosphere, but high quality, fashion, personalized status symbol.

    as a British outdoor fashion brand, YES product quality, style and function of the perfect combination of fashion; in outdoor apparel brand as the carrier of culture, the expression "total devotion" life concept, with "daring to dream! YES    I    CAN......" As the brand slogan, with the distinct personality of the brand positioning, product differentiation route through the "noble style, low price" strategy, successfully entered the domestic outdoor fashion market, have become the target of the majority of people chasing fashion love outdoor.

    because the lead, so unique, powerful brand vitality and infinite market potential will let YES brand to the top.                                
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Addr:   Beijing  Beijing City  Beijing Chaoyang District Chaoyang Road No. 88 SOHO modern city building four, 2102