Lee Lang China Ltd.   

                                  the Group founder Wang brothers started their men's clothing production and wholesale business in 1990. In 1995, the Wang brothers established LiLang Fujian and gradually and the production and wholesale business operation to LiLang Fujian, began to sell men's to LiLang registered brand. Our brand is specialized in the production of male business clothing, and we believe we are known for making business men.



    before 1997, Lee Lang brand of men's clothing wholesale market mainly through. Since 1997, we started by distributors to sell their products to retail customers, in order to better control and expand our sales pipeline and market coverage. We also launched accessories, to enrich our product series, with our business suits and shirts core product series.



    our business strategy in 2000 and 2001 has obvious transfer. We are aware of the global men toward business and leisure design trends, also in view of a business suit and men's casual wear retail market competition is large and the styles change is limited, we will design and development focus shifted to men's business casual, expand the product series to launch in China Men's casual wear and business casual wear in 2000. In 2001, the winning designer Mr. Ji Wenbo joined the company as a consultant, providing art ideas for LiLang product design.



    we significantly enhanced the marketing efforts in the period from 2002 to 2004. In 2002, we propose Lee Lang [simplicity is not a simple] brand slogan, to express our design philosophy is simple and not simple. The same year, we made the famous Chinese actor Mr. Chen Daoming as our brand spokesperson, as we enhance the brand position and brand awareness. In 2004, we in the Olympic Games broadcast launched during national television advertising campaign funds. We believe in marketing investment to enhance brand visibility in the home is very important.



    in the past few years, we have expanded the business. We respectively in 2005 and 2006 established LiLang China and LiLang Xiamen. Mr. Ji Wenbo joined the company as a full-time chief designer in 2007, in charge of the company interior design and product development team, responsible for the supervision of product design and brand image management. We are also the production facilities gradually moved to the newly built Jinjiang five in Fujian Industrial Park in modern workshop, expected relocation will be completed before the end of 2008.



    we also started to enhance the company's local and international reputation. In 2006, we support in China at the international top model contest [2006Manhunt International Model Contest], which show us Lee Lang men. In 2007, we became the first participation by Italy National Fashion Association (Camera  Nazionale  Della  Moda  Italiana) held in Milan international fashion week [] (Milano  Moda  Uomo) men's brand in china. In the fashion show, we show our winter men's clothing line, positive evaluation of the media.



business overview of



    we are one of China's leading brand of men's. According to Frost  &  Sullivan data, in the year ended December 31, 2007, our Lee Lang brand in terms of total sales is China's leading brand of men's. In 2007 and 2008, Chinese edition of Forbes magazine LiLang China was selected as one of the China potential enterprises. As a comprehensive fashion enterprise, we design, procurement, production and sales of high quality men's business and leisure clothing. We founded in 1995, and developed rapidly in recent years.



    we use Lee Lang brand to provide customers with high-end fashion design in different seasons. Lee Lang provides products include suits, jackets, shirts, trousers, sweaters and accessories, can be divided into business suits, business casual, fashion leisure and sports series. Since we launched the LiLang business casual series, this segment of our business has been growing rapidly, and become the superior well-known brand in china.



    it is 20 years of experience in fashion for Chinese top fashion designer Mr. Ji Wenbo under the guidance of the self-designed products. We design and product development team and suppliers and distributors on the development and design of product closely. We strive to create a new trend of men's style and china. We believe that the us through a series of expressing a kind of simplicity is not a simple lifestyle apparel, can bring extraordinary value for customers. We aim to promote the brand philosophy through our products to us, so that consumers feel a lifestyle choice.



    our products are sold through extensive distribution network covering 31 provinces in china. We sell products to distributors, distributors and through its or the distributors operating retail outlets to our products are sold to customers. The retail outlets must sell only Lee Lang products. In the distribution network to maintain a consistent brand image, we store display, marketing activities and daily operation and other aspects in the operating manual to formulate a unified standard distributors and two distributors must comply with the. We believe that our extensive and improving the management of distribution network has helped us to establish a unified brand image, increase market penetration.



    continues to expand our distribution network at the same time, we plan to open three to five stores in major cities in china. The existing retail outlets these flagship stores than our distributors to the operation of the large. We believe that our new flagship store so that we can contact the terminal customers more directly, and instant access to product feedback, through the display of all our products to further enhance our brand image, and make us distributors and two distributors sales. The main cities of our distributors will also in its sales territory, to our flagship store as an example, opened its flagship store.



    we have been through the national ad campaign to build up our brand. Our television advertising is a famous actor Mr. Chen Daoming, we believe that he represents LiLang simplicity is not a simple philosophy of life. We are still in fashion magazines and catalogues published about our brand advertising. We are in