Hart Schaffner Marx as a manufacturer and marketer of leadership American garment industry has 120 years of tradition, is the United States one of the oldest men's clothing brand.
Hart Schaffner Marx创造了一个又一个的"第一":他是第一家使用广告策略和事件进行品牌宣传的服装公司,1897年发布了服装业第一支全国性广告,在业内引起了不小的震动,1918年第一次世界大战尾声,他在法国登出了一支国际性广告来欢迎美国士兵他是第一家使用"高、矮、胖、瘦"等不同身材"规格"进行成衣设计和制造的服装公司,这在当时被认为是极其激进和危险的举动;1917年Hart Schaffner Marx作为服装厂商在美国建立了第一家面料测试实验室;1917年推出世界上第一款用轻薄型面料制作的著名西服Dixie Weave ;他是第一家在裤子上使用拉链的服装制造商,早在1936年Hart Schaffner Marx就制造了世界上第一条使用拉链代替纽扣的男士西裤;1953年,Hart Schaffner Marx制作了世 The world first polyester wool suit. The first of all enterprises in the global clothing is still in use.
Hart Schaffner Marx product is " USA gentleman demeanor and " " " American spirit; the best interpretation. His enthusiasm, bold and unrestrained, romantic, aspiring, pay attention to the pursuit of quality of life, at the same time he full of patriotism and family values, is " American dream " real pursuit and casting.
Hart Schaffner Marx clothing to business and leisure style, can meet the different tastes of different occasions, mature man dress demand. Hart Schaffner Marx from the world's best fabric factory imported fabrics, processing enterprises in the world's most outstanding, make his various dress is famous for hundreds years, with its excellent quality. Excellent quality, exquisite workmanship is the main production traits.
Hart Schaffner Marx sales in the United States high-end men's clothing in the first place, according to the 05 annual report showed that, HARTMARX group's total sales of nearly $1000000000, of which sales in the United States more than $598000000, overseas sales of more than $300000000, Hart Schaffner Marx as the group's flagship brand, accounted for the largest sales and profits. Hart Schaffner Marx is currently in the United States sales channels mainly through upscale department store sales, such as Saks Fifth Avenue, Nordstrom, Dillards three upscale department store has nearly 500 chain stores in the sale of their Hart Schaffner& nbsp; Marx products.
Hart Schaffner 2007, Marx will write the letter in the hundred years history of the development of a pen: as a step important global expansion strategy of Hart Schaffner Marx will open its first overseas flagship store in China, and will as a key market of asia. At the same time, he also launched a new marketing campaign, to fashion elements are more vivid and more abundant brand promotion strategy for the hundred years brand writing a new chapter in twenty-first Century.
New business
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- New Jersey business and leisure apparel brand
- Shenzhen city eymas Garments Co., Ltd
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