in twentieth Century 60, MR.Lear  Italy young designers; Betty (Lyle. Mr. Battie) to push out the first memory of stagecoach the Atlantic pilots the representative of the flight series are Italy fashion clothing show interest in Milan.
MR.Lear Betty (Lyle. Mr. Battie) the design at the fashion, in the cut on the change of the comfortable soft fabric, alleviate the stiff feeling, let the dress from the chains of type performance freed, win fashion consistent praise. MR.Lear Betty (Lyle. Mr. Battie) and his flight images the first impact of international fashion.
in the 60's, this thoroughly turbulent fashion era, MR.Lear Betty (Lyle. Mr. Battie) and he created with " L&B" mark Lear Betty brand, more tireless self beyond the era, annotation for the flying fashion label.
golden age decades witnessed the birth of new design and a new generation of customers, they praised the design idea of freedom and personality. At the same time, along with the expansion of the development of aviation industry and crossing the Atlantic route, a large number of urban Ascot between Italy, France, London and New York. Lear Betty brand also take a French store success, in 1972 and 1976 successfully into the New York and Paris.
at Lear Betty brand clothing has Lear  in more than 30 countries; Betty store. Lear Betty stores not only has its own characteristics and originality, while a good integration of the local national culture and humanistic spirit.
Lear  since 2007; since the Betty brand in China area, is now in the Hangzhou Tower, intime department store, Harbin song Lei commercial, Shenzhen Maoye department store, Dalian friendship, Urumqi Tianshan Department store, Shenyang Zhongxing, Fuzhou ocean department store, Wuhan square, Nanning dream island and more than 30 stores, another Xi'an century gold flower, Ji'nan Ginza, Qingdao sunshine department store, Beijing Parkson, Changchun Zhuo exhibition halls of fashion is about to open!
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