Ordos clothing series of North China operation center   

                                  ancient magic Ordos grassland, because once the love generation Tianjiao is famous in the world; the rich resources in Ordos Plateau, and has attracted much attention because of the rise of energy economy; to "warm the whole world" as its mission the Erdos Group, again because the world cashmere City Legend and renowned Chinese and foreign.

        Erdos Group is completed and put into production in 1981 in (now the Ordos City) modern enterprise group cashmere sweater factory gradually grow up.

        Erdos Group to become China's export brand enterprises and Chinese industry pacesetter enterprise with strong strength and scale, entered China 520 key enterprises and the top 500 Chinese enterprises list. "Erdos" as the Chinese industry iconic brands, to brand value ranked the 26237000000 most valuable brands in the forefront of china.

        ERDOSMen s as of 2009 eight at the end of the network terminal reached 459, annual sales to an annual rate of 35%, in the fashion industry to create two only: "not only the blind spot in the north and the South China market brand. The only high-end brand in a class, two class, three class market consumer brand".



ERDOSMen 's brand positioning and style attribute

the brand type: Business (political) Wu men

the brand positioning: luxury

consumption group: 35-55 years old political and business elite

the brand style: simple fashion, calm and reserved, refined atmosphere of

in the market positioning: the provincial capital city, prefecture level City