USA Vegas fashion Hangzhou branch   

                                  background brand development

British JIM 'S brand by Jim  Mr Carter founded in 1973, just a few decades, JIM' S brand has been successfully into the European American market, and the Asia Pacific region. Wirancis (Chinese) clothing Limited company to market prospective the Ruili, strong financial strength, market operation ability has become one of the UK 'mature JIM S brand China partners, become China only designated operators.

brand positioning

      1 product positioning: fashion business series, fashion leisure series.

      age: 20-35 year old man 2 positioning, heart age: 25 - 45 of men's fashion.

      3 market positioning: two kinds of values of a class of cities in the country, a kind of values of two or three types of cities.

      4 price position: spring and summer products in 199 yuan, 689 yuan, the average retail price of 300 yuan.

                              autumn and winter products in 268 yuan -1988 yuan, the average retail price at 600 yuan.

      5 market competitors: GXG .  HP  etc..

      6 marketing center in Fujian, Shishi, design centre in Shanghai, production base located in Shanghai and Guangzhou.

brand concept

      adventure, exploration, the bones of wild and curiosity, no binding.

history

1971 year, Jim  Carter the establishment of clothing design company oneself;

1973 years, JIM 'S brand was born;

1975 years, Stiven  Erbei join JIM' S brand;

1979 years, JIM 'S brand products will be divided into black label series series and green card series;

1984, JIM' S brand to enter the domestic market in Europe by the British;

1986 years, protection activities of JIM 'S brand and many international organizations collaborate for the wild animals;

1989, JIM' S brand to enter the American market;

1997, JIM 'S brand will be the right business in the Asia Pacific region by the European Corporation management;

2001 years, JIM' S brand set up the Greater China market development company in Hongkong.