Baoxiniao group under the big rooster brand • Hunan Province   

                                  listing Corporation

Ltd., Bylot fashion limited company belongs to Zhejiang baoxiniao group baoxiniao fashion Limited by Share Ltd, mainly engaged in big cock fashionable leisure brand apparel product design, production and sales, the trademark "rooster" in 2000 9 at the end of the month by the State Trademark Bureau of registration, the registration is performed in the main twenty-fifth categories, 18 class shoes etc..

Bilute based in Shanghai, with the help of the international metropolis of Shanghai powerful human resources, information resources, provide a powerful guarantee for the big cock fashionable leisure brand upgrade and market development. The company in the board of directors of the group under the leadership of the implementation of the standardization of the modern enterprise system, and constantly improve the internal management mechanism, and gradually formed the main framework of product development, administrative management, sales operations, brand image four centers.

Bilute adhere to the development of brand management strategy, continue to create brand value, set up R & D center in Italy, Milan, Shanghai and Guangzhou respectively, hand in hand with domestic and foreign well-known designers, set up professional marketing design team, is committed to build China's first-class sports fashion brand with excellent quality, unique style, distinctive personality; the traditional mode of marketing, the company also it will build Bilute apparel e-commerce sales platform, expand all-round fashion sports apparel market areas, and strive to become "enterprise objectives leading the Chinese fashion leisure clothing brand".





interpretation of the brand

rooster has a long history in China culture, with its mysterious unique and rich cultural connotation is famous the world. The legend of chicken for day Ukraine, crow sunrise, bring light into the world; and the cock as a good fight warrior, is a brave and tenacious symbol; the world trust rooster, called "crow trumpeter", this is also praised the virtues of the rooster and trustworthy.  

"Big  Rooster" big cock, head to eagerly, exciting shake Yang, male as a piece of the red rooster as a symbol of the brand, it proudly upright posture, roar out a song, is a resolute and fearless heroes, is to keep the promise of a faithful friend; fiery red rooster ebullience and that will be in high and vigorous spirits, the advocate of youth and vitality, the essence of dreams and creativity of the brand culture shows and carry forward.



brand positioning

fusion dynamic and fashionable, respect personality and the trend of

target consumer group

passionate pursuit of fashion     pay attention to the quality of    



brand style fashion group of young creative leisure;   personality

rational characteristics of  

is novel and unique colorful     quality first-class

perceptual characteristics

fashion   free stretch   individuality