Kevin Clay CK of Heilongjiang branch   

                                  the development of the domestic leisure clothing experience deduction and development of the four generation. 上世纪90年代初，港澳台的一批品牌（如佐丹奴、真维斯等）进入中国带来休闲服装的概念，并进而颠覆了国内服装的传统思维和模式，成为国内休闲服饰的第一代；至上世纪90年代末，美特斯 邦威、森马等年轻化休闲服饰迅速风行，休闲服饰如雨后春笋，在国内迅速得到普及，演绎了国内休闲服饰的第二代；本世纪初期，国内休闲服饰经历过第二代山洪暴发式的发展，逐渐冷静下来，陆续走上品牌化运作的道路，休闲服饰业渐渐规建出各类流派，形成了国内休闲服饰的第三代；2006年以后，这个产业逐渐进入了发展的调整期和战略机遇期，休闲服的种类也在不断改变和“进化”：大众休闲时尚化、时尚休闲风格化、运动休闲主题化、商务休闲年轻化、户外休闲生活化、牛仔休闲个性化，业内竞争也呈现激烈趋势，产生了国内休闲服饰的第四代；如今，ZARA、H＆M GAP, a number of international sportswear brand predators have come to Chinese, a direct challenge to native sportswear brand, domestic leisure clothing began to reconsider their own, casual wear industry thus entered a new stage of development.

USA leisure brand "Canelin  Kiskha" at the beach China take to play initiated and defined the fifth generation of casual wear new concept, namely to build   into the mature period of leisure apparel brand, pay attention to the demand of the times and the expression of fashion elements, the requirements of the times and consumer psychology closely, follow the fashion elements, advancing with the times. American leisure brand "Canelin  Kiskha" in the "culture and aesthetic" brand as the starting point and end point, reflect the quality of high quality of life, oath Qing fifth generation leisure leading banner, make leisure clothing leading China, leading the world.

first, the brand for the future to optimize and innovation thinking of supply, committed to the future needs of the discovery. Through the innovation to guide the demand, in the clothing culture, on the fabric, in the dress standards, in the clothing sales mode, reform and revolution.

second, brand on product research and development and pay more attention to reflect the cultural orientation, Personality Orientation and the connotation of the brand, production and manufacturing should focus more on the Embodied Technology and science and technology. On human nature and the humanities concern, to explore life and human, ecological and health, to achieve coordinated and people in time and space, realize the clothes one people.  

finally, interdisciplinary brand operation has become "Canelin  Kiskha; an important survival skills", the brand positioning of cross level has become an important means of strong brands. Brand awareness in the Chinese market, from the high-end to mid-range, low-grade, from the core values to street life, stores, each level will be fierce brand competition. Only a clear positioning, elegant taste, rich connotation, relevant to the brand, will it be possible to win in this game, to become the new rules and new games founder and leader. Brands through reorganization and integration, inside the region, the product line coverage to all fields, to build a strong brand of casual wear.

experts pointed out that leisure clothing as time concept will become the product itself now and in the future in the mainstream.   twenty-first Century to reflect the casual way of life of leisure clothing will become very popular in the world, the unity of heaven and man "natural philosophy inherent in Chinese culture" in the new century popular again, China's economic development has accumulated capital, the development of leisure industry in China for the clothing production has laid a rich material conditions and spiritual heritage and so 10 years of Chinese garment next including China leisure garment will be integrated into the mainstream of fashion and lead the world.

it is reported, Kevin Klein clothing Limited company, since its inception, has been clear about the "pragmatic, innovation, hard work, Thanksgiving" spirit of enterprise, the pursuit of "pragmatic" philosophy, attention to detail, excellence. At the same time the enterprise to "innovation", resolutely abandon the traditional concept and pattern, break stereotypes, rest on its laurels hesitate restraining and state, the "change, innovation and seeking, refinement", continue to give its inject new vitality and elements, to ensure that the enterprise in the foundation stability, health, sustainable development. Enterprises to form enterprise culture system, continue to inspire and encourage enterprise team, advancing with the times, constantly forging ahead, "the achievements of the elite team, create a hundred years brand!" As the enterprise vision, as the team is winning this; "for the consumer demand and efforts to!" For the purpose, "customer value" in the first place. Culture is the core competitiveness and grade Kevin Klein clothing Limited company. Kevin Clay will be the leader of excellence and grace, through continuous innovation and breakthrough thinking, mode, research and development, business, management, industrial chain integration of resources and products of cultural aspects in self sublimation brand connotation at the same time, committed to the rich costume culture of the whole industry, as China's leisure clothing enterprises mature made due contribution.