KeyWord: Brand:

Xiamen Jinji clothing Limited company    No VIP Member

Xiamen Jinji clothing Limited company Brand
Business Model
Founded:2005-5-1
Introduction
  from the French culture of fashion sports brand golden rooster, founded in 1983, in order to distinguish and cock pattern, special pattern named goldrooster, at the end of 2005, Xiamen Jinji Sports Goods Co., Ltd. invested heavily, to create the domestic no limit sports market. In the competition of the domestic sports goods market increasingly fierce environment, combining the advantages of resources, the Golden Rooster found a way to open up the domestic market to go Easy Access fashion movement, to garments (70%), shoes and related accessories supplement, extension of PUMA KAPPA, the product style, to campaign for the tone, the combination of leisure and fashion version type, into the chicken culture totem and decorous motion patterns, colorful color throughout the product line, flexible splicing contrast color, gold and silver color decoration strip and accessories of embellishment, truly refined shared. Price positioning Anta and Lining between the gap in the market, more is to meet the common needs of young people material and spiritual. Brand positioning: the French culture deep, exclusive right, business China, committed to fashion and sports field in the domestic first-line brand. Pipeline positioning: the domestic first-tier cities in two levels of markets, the second city level market, regional agents and a single shop to join racing together bridle to bridle to high-end shopping malls, starting to do image, commercial street, walk street shops follow do sales; price position: mining the blank of domestic Anta and Lining between, half of KAPPA, consumer groups positioning: 18-45 years old, fashion, avant-garde, romantic, active thinking, high taste of white-collar groups (the core consumer group 25-35 years). [

Main Products
Clothing, shoes
Contact information
Contact:   Li Wenwen
Tel:  
Addr:   Fujian Province  Quanzhou City  Jinjiang Luoshan Jing Shan Development Zone Jinji building telephone