E-ROLLER_ Dongguan City morning sports goods Co., Ltd.   

Dongguan City morning sports goods Co., Ltd. originated in 1983 July Taiwan morning company, engaged in the development and manufacture of medical shoes after 15 years in the mainland so far.



company currently has two production lines, month turnover reached US$120 million. The main customer brand has AIRWALK, SAVIER, COLEMAN, WHITEWOODS, E-ROLLER etc, marketing at home and abroad, especially E-ROLLER has swept the world, with major clients of Gen-X/A Forzani Group, ERIKSPORTS, MARJORY.



specializes in skiing shoes, skateboard shoes, ice skates, ice hockey shoes, snow boots, men and women casual shoes, hiking shoes, roller shoes, safety shoes, traditional Chinese medicine health care shoe.



company purpose: strict management of high efficient production, quality win, customer first. "Best efforts, create excellence"



company culture: morning enterprises formed in its development in the cultural identity, and for morning enterprise members and practice the spirit of enterprise, the common values and the rule of behavior. The basic task of morning culture is the way to influence character by environment adjustment and control of morning enterprise all the members of the psychology and the behavior, will be benefit to the morning of the enterprise concept of internalized into human thinking and consciousness, and become the standard and norm of behavior.



the first core idea

The highest pursuit of

1, morning Enterprises: to create first-class enterprise Chinese 2 morning, the highest value of

enterprise principle: the common interests of the enterprise above all

3, morning enterprise slogan: let us change our

Expression of

second classification of spiritual culture



1, organizational philosophy: strict, strict, strict

2, professional attitude: dedicated, professional, industry

3, transaction processing concepts: time, aging, fashion

4, the effectiveness of the work philosophy: quality, grade, brand

5, human relations: cooperation, love, equality



accumulation of culture: morning in twenty-one years in the business, the accumulation of their " three cultural advantages of " and " three negative " value;.



three cultural advantage:



1, to create first-class brand awareness strong brand " ";

2, to build the first-class marketing network " " win-win consciousness;;

3, entrepreneur team as the first driving force of " " " " innovation consciousness;.

The

three value of negation:

The denial to the traditional planning model

1, enterprise form;

2, enterprise management of " the official standard " thorough denial mode;

3, enterprise culture on the internal counter cultural behavior completely negative.