Haiwei _ Xiamen Haiwei Sports Goods Co., Ltd.   

HIWI sea power, originated in 1946, in the romantic fashion capital of Paris, a group of sports loving youth, their pursuit of fashion movement, with the alpine passion, in Senna River deductive personalized exercise of French style. The movement involved: mountain climbing, swimming, skiing, skateboarding, traffic jam....... This group of adolescents with sea green growth, one achieve success and win recognition, thus, HIWI Hai Wei became the most popular celebrity after the sports brand, with the orthodox heritage status.

therefore, Haiwei sports brand has become a symbol of status and taste, and gradually developed into a professional sports product structure, to many, more promoted HIWI Haiwei sports brand, its influence has far more than other similar international brand.

four, the concept of brand:

is a one-stop shopping, in the most efficient way for consumption to provide professional, health, environmental protection sports equipment.

experience in sales, the scene to guide customers how to exercise, healthy exercise and enjoy driving passion. And let the customer site to experience the movement brings passion and joy.

five, brand positioning:

1, style: fashion, fashion, sports

2, consumer groups positioning: a stable income family, love sports and life, the pursuit of fashion and lifestyle of the consumer groups.

3: high quality, price positioning, moderate consumption 4, age positioning: adolescents (6-16 years old); size: height (120CM---170CM)

5, the brand objective: create youth fashion sports equipment