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Felix Buhler AG in 1966 by Felix Buhler was founded, is the beginning of equestrian shop riding has always been regarded as the rich and beautiful synonyms, typical FelixBuhler Swiss name and dynamic jumping horse logo combines, now in the world of fashion to a brand. In this riding with the dream world and the existing successful expert, Felix Buhler brand into a unique lifestyle brand, have all been used in key Asian countries. The first store opened in Zurich, with an area of 600 square meters, with the furniture and decoration store antiques, old barn door and carriage which is innovative at the time, and therefore attract public attention, not just the rider, media, fashion and from all over the world tourists who come to Zurich to visit the unique store, and began to use its brand name in fashion accessories.

company in 1978 by the Swiss fashion house over, 1982 by Mr. purchasing Andrea Ibernini early took over as general manager, the company also began to gradually grow and expand to all over the world.

Felix Buhler Latin is "The happy one", the heart happy mood like riding bearing of the Pentium in the fields like that excited the happy time. The society is not be content with staying where one is class distinction, but true to yearn for precious taste of life, freedom, not rigidly adhere to the form, to meet the vision and identity beyond the basic needs of modern people.