Jie Lu movement _ Shanghai Joro Sports Goods Co., Ltd.   

At the beginning of 2004, Shanghai Czech Road Sports Goods Co. Ltd. was established. Company to "direct sales and franchise combination" mode of operation, by strengthening the brand building, product R & D, marketing network specification, design, brand fashion apparel product's production and sales, is extremely rare a full range of professional clothing companies at home and abroad.



stressed that the scientific management of modern enterprises, forming a short competitive scientific management mechanism, the company headquarters in Shanghai international management model, the formation of the product development center, marketing center, human resources, information center, logistics center, planning and promotion center, brand strategy consultancy center, perfect organization, make the enterprise obtain sustainable stable development in coordination.



Jie Lu were set up R & D center in Shanghai, Guangzhou, Fujian, Everfount for Jie Lu product into the design. In addition, with Italy international design institutions, the group owns from Europe and the United States, Hongkong and China, high-quality professional designers. Their design ideas with the rich knowledge, a keen sense of art and innovation, with the integration of information, and cultural experience, and work together to enhance the Czech Lu Jie Lu product comfort, protection and fashion, the vigorous development of Czech Lu brand promotion.



company established two industrial parks in Fujian, Guangzhou, brand fashion apparel product independent production Jie Lu's continuous accumulation, profound professional knowledge and technical means, always provide sports fashion boutique of first-class quality, in order to meet the market demand and meet consumer demand to provide a strong guarantee.



attaches great importance to the information technology strategy, with the capability of supply chain management meticulous, a software R & D team, is a strong foundation of Jie Lu stable market layout. In the terminal channel management, company with standardized franchise chain monopoly system, establish and perfect the monopoly chain terminal network system, has formed extensive monopoly network in East China, central China, southwest of Southern China, and other regions, development is very rapid.



"Jie Lu" as a representative of fashion sports brand new generation of human beings, implies a movement of the spirit and connotation of the brand value. This value determines the Jie Lu brand business philosophy: to embody the value of care, to provide high quality, price trend of sports products, variety and value for money for the young. In order to create a unique brand image, the company to the avant-garde design, the formation of "comfortable, natural, simple, atmospheric, health" product style, to create a "motion for me!" the core brand proposition; product also fusion characteristics of mature, natural, and strive to be the fashion sports life, showing the trend of the new fashion of modern urban fashion sports brand, and be able to meet the daily work, leisure and outdoor sports.



in many brands in the feudal lords vying for the throne, Jie Lu in the decision-making layer of lead, is a fashion leisure sports for its own characteristics, the development mode of branding, internationalization, gorgeous young consumer fashion sports brand.