Reebok Reebok_ Yue BA (Shanghai) International Trade Co., Ltd.   

In 1895, the founder of Joseph Foster nearly 40 years old, Reebok, is a British sprint enthusiast, he hopes to have a pair of nail shoes, but because of his money and resources made him sleepy, create a pair of his own name: "Forster shoes shoes with nails".



1900, Forster further improvement to set up their own business his technology, provide handmade shoes for local sports enthusiasts, the news was spread widely, this kind of shoes is widely accepted, and account for a market leadership position, such as "Forster" spike from his sprint and brought historic changes, which continued for 50 years.



1904, Forster spikes help love Buddha Shute into the occupation career peak, in 1908 Gelaisige events created three world records, Forster inflatable shoes to the Olympic Games and occupation sports has brought great promotion, Forster also developed a self testing table for runners to provide the best comfort.



1933, the old Forster died, his career to his two sons: James and joan.



1938, Homas attended the Australian national game, wearing a Forster spikes created 100 yards and 220 yards record.



in 1958, with the passage of time, Forster the company continues to expand, and the development of other fields toward the sport, Forster's grandson, also joined the company, with his family members together, continue to create shoes more comfortable for elite athletes, and focus on the design of athletic shoes more nimble in order to improve the performance of athletes. The founder of the two other grandchildren Joseph and Jeffrey in the service after the page returned to England Burton together with the company development. They set out to establish a comprehensive company from itself, originally called the Mai Kerui football shoe company, later named Reebok (Africa antelope).



1979, a USA outdoor equipment operator Paul Forman chose Reebok in an international exhibition, and finally achieved the right to operate the Reebok in North America, at a price of $60 Reebok running shoes, one of the most expensive running shoes.



1982, Reebok first pair of women's health, dance sports shoes (the first two designed for women's design of the FreeStyle sports shoes), using real leather and fashion color, become a best seller at the time of the shoes, which indicates that the field of fitness and a stir and caused space fitness shoes full line development.



1985, Reebok well-known brands, and Reebok Co. Ltd. successfully make Reebok become a large multinational companies.



1986, Reebok developed the field of clothes, and the official start of the listing.



1987, Reebok's success made him become the first global brand sports shoes, in order to promote the global exchange, Reebok became the insurance sponsors international human rights promotional tour groups, and signed the human rights year rewards programs, intended to reward for the cause of human rights as a contribution to the world of young people.



1989, Reebok launched the first dual inflatable basketball shoes, the flow of the gas chamber is arranged in the shoe in the composite. That same year, Reebok launched the PUMP upper manual charging system, PUMP technology brings the boom in particular, still continue, provide breakthrough concepts and technology for all kinds of sports and fitness activities.



1992, Reebok company changed from mainly for fitness enterprises for the same company participate in sports field. When the Reebok product line has been including football, baseball, American football, track and field events and began with the famous sports star, sports team cooperation, to promote the brand in the global scope.



1995, Reebok is proud to celebrate his success, in 100 years Reebok is committed to the campaigners great creative sports shoes and clothing, and anywhere in the world, have outstanding performance.



1996, Reebok and English football club Liverpool signed an extensive sponsorship agreement, including all of the clothes football club sponsorship. That same year, Reebok became one of the world famous brand sports apparel. Is still the same year, Reebok and NBA show champion Iverson ball signed advertising contracts.



1997, Reebok launched DMX2000 series technology and running shoes, composite flow airbag provided all the time stability and the cushioning effect. That same year, Reebok designed for Iverson designed basketball shoes -The Answer launched a grand. He was wearing, Iverson has brought unprecedented excitement and stimulation to the NBA stadium, his invincible for today he basketball the lofty status and laid a solid foundation.



2000, Reebok signed a contract with the United States NFL ten years.



2001, Reebok and the 2000 annual NBA MVP player Iverson signed a lifetime contract in 2001 November, the agreement to ensure that the IVERSON will be contracted as sports star of Reebok company in the entire career. At this time, Reebok has reached a ten year partnership with NBA.



2002, Reebok signed with NBA was a champion show from China Center player - Yao Ming.



from the first quarter of 2003, Reebok will provide NBA player provided with NBA sign professional racing shoes. In 2003 September, Reebok and NBA Houston rockets Yao Mingda became lifelong partnership



2005, Adidas Reebok was announced with a total of 3100000000 euros ($3800000000) purchase price.