_ Fujian Hongxing Erke Sports Goods Co., Ltd.   

Hongxing Erke group was founded in 2000 June, the main business of professional research, design, production and sales of the group brand "Erke", "ERKE" of the sports activities. Products include sports shoes, sportswear and related sports accessories. "Erke", "ERKE" for the global registered trademarks, trademark right has more than 100 countries around the world. The group has nearly 10000 employees, configuration of 19 international shoe-making production line, annual production capacity of 17000000 pairs of sports shoes, professional sports equipment suppliers, leading the Department of international leading professional sports brand. Hongxing Erke high-speed development, in 2005 November successfully listed in Singapore, becoming the first domestic listed abroad sports brand.



Hongxing Erke was first established in the "technology leader" as its development strategy, is the first domestic sports brand is dominated by science and technology. In the same industry, widely combined with scientific research units, the first to introduce the international first-class technology and standards, the first to establish the center perfect product R & D center and technology research. Sports brand Chinese first the first formal use of environmental water glue, brand marketing network throughout the country with more than 3500 stores. As the global registered brand, Hongxing Erke products are sold in more than 30 countries and regions Chinese outside.

Hongxing Erke has access to

: "A Well-Known Trademark in China", "China famous brand", "national inspection free products", "Chinese 500 most valuable brands", "Chinese industry top ten influential brand", "Chinese 100 best new product" and other honorary. 2005 October, Hongxing Erke technology materials with the Shenzhou 6 in space travel, and become the Shenzhou spaceship brand, in 2006 June, Hongxing Erke technology products "Shenzhou" limited series of basketball shoes is the China Aerospace Museum collections, become the only access to National Museum brand sporting goods brands. At the same time, the "Shenzhou" limited series products limited distribution in the world.



Hongxing Erke adhering to the "down-to-earth, interpretation of the extraordinary" business philosophy has always been based on user needs, the constant pursuit of quality excellence, adhere to the "people-oriented, technology innovation" brand road.



2007 years, Hongxing Erke comprehensively launched the Olympic marketing strategy, start a new brand strategy: TO BE No.1, became the "North Korea IOC global partner", sponsored the 2008 Beijing Olympic Games first gold "the women's weightlifting 48 kg class" and "the world snooker China open", "WTA Guangzhou Tennis Open". In 2008, Hongxing Erke widely with famous international sports events, landed the NBA, to join hands in the Spanish League, and with the International Table Tennis Federation cooperation, title sponsor of the Qatar Open, German open, French Open, a solid foundation for the brand internationalization play.



is the cornerstone of Hongxing Erke professional sports, in cooperation with the world's top Hongxing Erke sports research institutions, established the Biomechanics Laboratory of the domestic top professional sports brand Hongxing Erke, to create high-quality, high grade, high tech into a strong driving force, become the forerunner of technology of China in professional sports brand.



the future, Hongxing Erke will participate in sports activities in a more positive attitude, committed to promote and support the development of China's sports undertakings, grasp the historic opportunity, forge ahead, to set up the sports goods industry model, efforts will become the world's leading Hongxing Erke casting professional sports brand.