_ Beijing trend of Sports Development Co. Ltd.   

Kappa brand
introduced in the early 70's ementsa, has a profound social and cultural changes in Italy, can be called a revolt, rebellious era. In this transformation, clothing also will adapt to a new way of life, Kappa is the product of this revolution.

in the brand's inception, Kappa began to provide support to a variety of sports teams. According to statistics, from 98 to 2002, Kappa co sponsored the team and personal about 220 of the 27 countries. Relates to sports football, skiing, beach volleyball, cricket, hockey and 16 sports. In the sponsorship of the powerful support, Kappa in 1981 signed a sponsor of Italy football club Juventus, then successfully sponsored American participated in the 1984 Losangeles Olympic Games the national track and field team. In sponsorship, brand Kappa provided by the use of innovative fabrics, memorable design and representative brand language and brand image of the product plays a key role, which makes the Kappa brand visibility to quickly upgrade.

in addition, Kappa in sponsorship at the same time, also actively enter the entertainment industry. Kappa and the entertainment industry has very extensive contact, from music to television, from the cinema to the regular celebration, for different entertainment industry made a number of targeted promotional activities. Kappa through the efforts of film and television, radio, magazines, the carrier of the Internet and other communication, try to lead and create fashion. Comply with the laws of the market

Kappa brand with the right brand positioning, the Kappa service content in the world is enjoying rapid growth. The memorable slogan "He who loves me follows me", the Kappa brand image can be improved. Since 2002 the Kappa brand to enter the Chinese market, its "brand positioning movement, fashion, sexy, grade and complement each other's market activities, also make the Kappa brand more and more fashionable gens favour. Kappa brought wonderful, it is worth looking forward to.