Mo resistant for outdoor (MOLIFE) _ Xiamen Mo anti tourist supplies Co. Ltd. Guangzhou branch   

China outdoor leisure industry channels share brands -- Mo resistant (MOLIFE)!

Mo anti belongs to FDI outdoor group, founded in 1997, is set research and development, production, sales as one of the professional supplier of outdoor sport articles. In 2006 January, Mo anti to establish an independent sales company - Xiamen Mo anti tourism Articles Co Ltd, as of 2009 November Mo resistant in the country already has over 1200 sales channels, can be anywhere see Mo resistant sales outlets in all provinces have Chinese.

has been resistant to discern, Mo people "close to nature, feel the natural" psychological needs, in order to bring consumers the ultimate outdoor enjoyment of life, Mo resistance developed shoe bag clothing, camping Home Furnishing class, sports equipment, outdoor appliance class class four series, to provide professional outdoor sports comprehensive equipment outdoor beginners, let China anytime, anywhere, free to enjoy the heart, Mo anti outdoor sports products quality and solid. Both the self driving travel, or friends together outing, whether it is the beach sunbathing, or home leisure, and even office nap, Mo resistant product everyone can find a satisfactory.

Mo resistance, only for the outdoor life design, let you experience the hitherto unknown outdoor life!

brand positioning -

1) brand proposition: Mo anti advocates freedom, health, fashion brand concept, to provide outdoor leisure products quality, and convenient for the modern urban people, let more people in modern city out of the first two points of the track of life, enjoy a comfortable, healthy outdoor leisure life.

2) brand slogan: Mo resistance, only for the outdoor life design

3) communication idea: experience hitherto unknown outdoor life

4) the target customer group:

years of age: between 20 and 35 years old

features: people love nature, eager to experience new things, outdoor beginners