KeyWord: Brand:

Lai (Fujian) Light Industrial Development Co., Ltd.    No Member

Lai (Fujian) Light Industrial Development Co., Ltd. Brand
Business Model
Founded
Introduction
Lai (Fujian) Light Industrial Development Co., Ltd. was founded in 1983 China shoes -- Jinjiang, is a comprehensive collection development, design, production, sales as one of the sports and leisure brand enterprises. As "Jinjiang shoe the first" Lai, since its establishment, adhering to the "people-oriented, pursuit of excellence" concept of development, adhere to the "quality and efficiency, technology and innovation, and striving for famous brand, sustainable development" business purposes, by virtue of the advanced technology and strict quality management, Lai constantly by domestic and foreign consumers and sellers affirmation and trust, smoothly through the ISO9001:2000 quality system certification, and has won the "famous brand of Fujian province", "Chinese famous brand", "Jinjiang large taxpayer", "the contract and trustworthy enterprise", "good faith enterprise", "A Well-Known Trademark in China" such as the honorary title. In 2004 the formal implementation of Lai brand diversification, comprehensive product line extension to the sports and leisure areas, have developed the shoes, clothing, sports goods and bags, socks and other products supporting cap, huge market success of sport leisure brand. Lai is not only advocate sports leisure trends, more is the transmission of a healthy lifestyle, fashion and promoter. In the days and months multiplying Lai is to experience and confidence, grasp the historic opportunities, and technical quality to the earnest manner as in the past and refine on, give consumers offer a stronger movement leisure brand. Lai (Fujian) Light Industrial Development Co., Ltd. is a wholly owned foreign integrated with development, design, production, sales in one of the sporting goods production enterprise, is located in "China shoe" Fujian Jinjiang, the new plant 100 mu in Quangang. The company since the reform and opening up is the first set foot in the footwear industry in Jinjiang enterprises, enjoy "Jinjiang shoe the first" reputation, since its inception in 1983, the company uphold the people-centered development philosophy, adhere to the "quality and efficiency, technology and development, and striving for famous brand, sustainable development" business purposes, the company passed ISO9001:2000 quality system certification, under the brand name "Lai" has won the "famous brand of Fujian province", "China famous brand" title. In 2004 the company officially diversification, scale management situation is gradually emerging, comprehensive product line extension to the sports field, relates to shoes, bags, caps socks and other products. Facing the intense market competition, the company adhere to the business model innovation, committed to creating quality enterprises, form a committee of famous brand strategy, carefully creating famous brand. At present, the company in the international market, and more than 30 domestic provinces and cities set up a huge business network. Looking to the future, Lai person with confidence, the company will be along the track of development, adhere to the Scientific Outlook on Development Lai, the smooth realization of the overall development.
Main Products
Contact information
Contact:   Huang Guohua (Marketing Center)
Tel:  
Addr:       Jinjiang Chen Tai Yang Dai Liu Po Industrial Zone