Introduction
France cock kabisports France cock (China) Co., Ltd. is "kabisports" brand in mainland Chinese only authorized operators, with rich experience in brand management, responsible for the French Rooster brand in the China mainland market development, dissemination of the French romantic movement to the love of sports Chinese fashion style. Company history: founded in twentieth Century ninety years of French cock (China) Co., Ltd., is an important subsidiary France cock European parent company in the Asia Pacific region, is mainly responsible for the French Rooster brand in the China inland brand promotion. The scale of the company: with more than 2000 employees, more than the modernization of production lines of French cock (China) Co., Ltd., under the jurisdiction of a number of international fashionable motion product R & D institutions, to create China first romantic movement brand for business case study. Product series: including the "kabisports" brand, the French Rooster brand fashion sports series products, with the R & D and production of sports clothing, footwear, accessories products, brand marketing chain. Company vision: to create the field of enterprise culture China sports first romantic movement brand, fashion, sexy style let Chinese romantic movement; the company mission: to achieve the top international sports brand localization propagation, inherit the motion field romantic noble temperament; company value: professional, passion, integrity, perseverance, romantic, humanistic philosophy the cock's Law: the development of enterprises is a harmonious whole, each process requires great care, every employee is a business development executive, talent is our most rich treasure, the brand is the life of enterprise. Marketing concept: the only way to measure the success or failure of the enterprise market, he is our most loyal friends, in front of him, we always frank. Marketing concept: the only way to measure the success or failure of the enterprise market, he is our most loyal friends, in front of him, we always frank. Brand orientation: let Chinese romantic movement, creating the romance of aristocratic leisure sports fashion brand. Service concept: customer is God, we have only the most devout followers. Quality concept: excellent products show excellent personality France cock (China) the direction of development: the spread of European Romantic movement in fashion, let Chinese romantic movement, to create the first brand romantic movement. High-end strategy: as a long-term leader international movement's top fashion brand, the French romantic movement transoceanic spread of fashion culture, adhere to the romantic movement to build the first domestic brand market, has always been for the French cock (China) Co., Ltd. brand core strategic business road. Company system: France cock (China) the company to establish a "flat" informatisation of the running mode. In the company's network of organizations, formed to facilitate the operation of the market, flexible degree has multiple levels: the company headquarters is in the investment decision center, under the jurisdiction of brand operation center, R & D center, planning services department, production department, logistics department and human resources department. In centralized and decentralized operations, the company emphasizes "the unity cooperation, fight the enemy separately" the functions of coordination style. The person of the first responsibility system, the actual grasp the various links in the operation of enterprises, the implementation of information feedback ability and cost control system in the entire range of. This flat structure to a flexible and efficient characteristics to form a strong ability to adapt to the market.
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