burberry   

In 1856, Thomas Barber, 21, opened an outdoor clothing store called Burberry (Burberry) in Basingstoke, Hampshire, England. Because of its well managed business, the business of this store is booming. By the year 1870, Burberry had become a well-known producer of outdoor clothing, and even some famous sportsmen at that time were frequent customers. Thomas Barber, an apprentice who used to give cloth traders, was smart. He invented a waterproof, breathable and wearable twill in 1880, and won a patent in 1888. In 1891, Babury opened the first store in the British capital in Haymarket, London, and is still the headquarters of Burberry. In the late nineteenth Century, Burberry designed a windbreaker for officers, called "Tielocken", which is also the prototype of today's famous Burberry windbreaker. In 1901, Burberry was commissioned by the British military to design new uniforms for British officers. At this point, Burberry's famous "horseback rider" logo came out, and Burberry registered it as a trademark. In the first 10 years of twentieth Century, Burberry began to expand its market and stepped out of the UK to establish its own stores in Paris and New York. In 1911, a global sensation took place. The brand of Burberry also became famous. This year, Colonel Amundsen, a Norway explorer, led a small contingent of 5 people. He successfully became the first person to arrive in South Pole in the world, and he was equipped with Burberry brand outdoor products and clothing. He left a Burberry twill tent in South Pole to prove to the later that he completed the expedition. After Amundsen arrived at the south pole, the Irish Ernest Shackleton decided to cross the Antarctic continent first, while his expedition used outdoor products produced by Burberry. During World War I, Burberry continued to design military uniforms for the British army. In 1924, Burberry registered another famous symbol: lattice pattern. The lattice of red, white, black and light brown was used by Burberry in windbreaker lining and later became synonymous with Burberry. In 1930, Burberry also participated in the design of pilots' costumes. On the basis of traditional and sophisticated design style and product production, in 1955, Burberry received the "Royal RoyalWarrant" badge awarded by Queen Elizabeth. Later in 1989, Burberry received the Royal Royal guarantee badge awarded by Prince Welsh. In 1967, Burberry began to use its famous grid pattern on umbrellas, bags and scarves, which has highlighted the characteristics of Burberry products. In 1970, Burberry opened its flagship store on 57 East Street in New York. In 1980, Burberry continued to expand its retail business in the United States. Besides New York, San Francisco, Chicago, Boston, Philadelphia, Washington and other places can see its chain stores. In 1997, Ross Marie Bravo became CEO of Burberry, and a new management team brought Burberry a new look. The new boutique design, new product sequences and distinctive advertising campaigns have made Burberry an old brand new. In 1999, Bravo invited Britain's most famous fashion model Kate Moss to make a group of advertising posters and posters for Burberry. In a poster that still remains classic today, Kate Moss is wearing a lattice wedding dress, holding a "British lattice wedding" with the groom wearing a lattice tuxedo. All the guests at the wedding are dressed in Burberry style lattices, and all the appliances on the wedding are decorated with Burberry lattices. These posters are well received everywhere. It not only made Burberry a hot fashion brand again, but also made the brand popular among consumers of all ages. With the advent of the new century, Burberry has become a symbol of the quality of life in its immortal fashion. In 2000 and 2001, Burberry won the two classic design awards of the British Fashion Council. In twenty-first Century, Burberry accelerated its expansion in the world. In September 2000, its flagship store opened in New Bond Street, London. In October 2001, Burberry opened its flagship store in Losangeles to mount Beverly, a star studded Hollywood. Since then, Burberry has built more unique stores in some important cities such as Germany, Spain, Italy, Russia and Japan. Today, Burberry's classic lattice pattern, unique cloth function and graceful and graceful tailoring have become the pronoun of English style. In some dictionaries, the word "Burberry" means: windbreaker.