CBA Shanghai brand management center   

The concept of the company's brand: challenge to new heights! Growth itself is the process of continuously to a higher goal, further ambitions challenge. CBA brand can accumulate steadily, to win the future, is whether or not we can embrace and constantly challenge the limits of self determination, so as to constantly re start, constantly refresh achievement. The CBA brand will be the ultimate belief as [challenge to new heights], this is the core spirit of the CBA brand, is the all CBA team mission, code of conduct, values and the concrete embodiment. Brand marketing theme: life fighting more than! The state of life, only in the battle to bloom, and respect the level of world of the people, not the final outcome, but in the battle we attitude. Once per battle, reach one has never reached the heights, you will be the winner. The meaning of life is so complete, constantly breakthrough, only to achieve a new realm. The brand's mission: to provide sports equipment for the cause of China's professional basketball to create our brand advantage for the Chinese basketball has the appeal of the commercial culture: the Chinese Basketball Association CBA sports equipment is independent operation of the Chinese Basketball Association official brand, has strong vitality, have pure Chinese basketball origin, since the date of birth, CBA we determined to create a national brand, the brand of basketball. Now the country has 3400 home terminal stores, the introduction of the 15 body production line of advanced, equipped with a chemical plant, computer engraving factory, shoe factory, stamping factory, computer embroidery factory formed production year about 10000000 pairs, to provide a strong guarantee for the CBA brand merchandise supply. The company branding advantages: -- -- 8 at the end of May 1, 2009, 5 sets of CCTV day on national brands -- CBA -- a hit! April 28, 2009 -- -- Hunan TV all day 12 file -- CBA -- hot launch brand in depth the tens of millions of people! In 2009 September, CBA has become the CBA league tournament designated sports equipment - CBA brand official image of high standing! The company is located in Shanghai city Huangpu District Road No. 765 Tibet Yong Hui building 20 buildings, the main sports clothing, backpacks, shoes etc.. Companies adhering to the "customer first, forge ahead" business philosophy, adhere to the "to provide quality service to customers first" principle to provide our customers, welcome to patronize!