Fujian Rand luggage leather goods Co., Ltd.   

Paul Rand Group is a collection of R & D, production, trade as one of the large foreign-owned multinationals. The group's main products involving luggage leather goods, shoes and hats, clothing and so on, the products are exported to Europe, South America, the Middle East, Africa 10 countries and regions, in South Africa, Panama, Italy, Dubai, Mozambique and other countries and regions to establish institutions, and the establishment of the four major R & D center in South Africa, Italy and other countries. In 2003, Paul Rand Group investment return, successively established Fujian Rand luggage leather goods Co. Ltd., Guangzhou Rand luggage leather goods company limited six subsidiaries, in the domestic form from the complete system of R & D, production to marketing. Layout China, demonstration research and production base, develop the favorable situation for its international famous leather goods brand POWERLAND enters the China market. The development process: POWERLAND from international brands in the international top brand ranks ahead. POWERLAND (Bao Lande) brand originated in twentieth Century 50 in Italy Milan, royal, synonymous with fashion, in Paul Rand Group operation, with its excellent innovative idea, impeccable craftsmanship and Italy superior natural leather, by the global countless new noble women favor. To lay a solid foundation to enter the world famous brand. After investigation on the market for many years China analysis, Paul Rand found potential domestic demand in the high-end handbags market huge, 2003 Paul Rand Group will be well-known international leather goods brand POWERLAND the introduction of high-end handbags Chinese, open up the mainland market, and authorized the Fujian Rand luggage with limited discretionary management. In Chinese, the company invited the international superstar MicheleLee (Michele Lee) as a brand image spokesman, at the same time heavy advertising on CCTV, satellite TV prime time, with "bazaar", "COSMOPOLITAN", "JESSICA" and many other frontline magazine platform do push, as strange and limitless potential China market escort. Only a few years time, the formation of POWERLAND can not be ignored quality status in domestic market, and has received high attention from China government, was awarded the "Chinese famous brand", "Asia's ten most influential brand", "Chinese bags leading brand" and other honorary titles, "Bao Lande POWERLAND" was identified as A Well-Known Trademark in China; at the same time, POWERLAND bags are designated as "Diaoyutai state guest for gift", the company has become an important supplier of government agencies, gifts. In 2009, the director of the original GUCCI design Turgot - Mr. Francesco was hired as general counsel POWERLAND leather chief designer and brand, the international advanced management concept, service model, marketing strategy is transplanted to the POWERLAND brand, at the same time Italy will be the unique charm of the leather to every is experiencing a trend change China women; the same year, the company with the French luxury association to discuss cooperation, marking the POWERLAND from the international brand in the international top brand ranks as an important step forward. At present in the Chinese area, POWERLAND has become one of the top domestic well-known international brands; in overseas, POWERLAND has set up more than 300 of brand monopoly institutions in Europe, Asia, Australia, South America, Africa etc.. Because of outstanding contribution China bags brand construction, Rand Co was elected China Leather Association Professional Committee Chairman of the unit, the national leather leather industry Standardization Technical Committee Technical Committee, luggage units, play Chinese luggage industry standard setting work. With the POWERLAND brand influence unceasingly thorough, CPPCC Chairman Jia Qinglin, former deputy secretary of the Central Commission for Discipline Inspection, inspection group leader Liu Fengyan and other leaders have come to visit and guide the work of Rand Co, concerned about the brand growth, and encourage companies to strengthen the independent brand innovation. Public welfare undertakings: Paulland strong brand in the bigger at the same time, always uphold the fine tradition of be happy in doing good, dares to undertake the community responsibility, positive dedication of love, at home and abroad donated about 20000000 yuan, such as "5 - 12" the Wenchuan earthquake donations amounting to about 3000000 yuan; to participate in global Consul General in Shanghai group (Mrs. CSS) charity activities etc.. In 2008, the company set up in Putian City, the first foreign enterprises to the Red Cross, which is also the foreign-funded enterprises in Chinese first red cross. Enterprise vision: Rand Co is determined to brand development as the core, take the human resource as the focus, to cultural construction as the key point, taking the product technology R & D as the center, take the market operation as a link, to carry forward the "the Red Cross" spirit of responsibility, continue to grow and develop, towards the international top brand goal.