Ou Bo garment (Qingdao) Co., Ltd. Oubo franchise chain enterprise   

Hongkong Oubo group is a business casual dress mainly enterprise group. The company since its establishment in 2000, Bingzhe "integrity, pioneering, innovation, win-win" business philosophy, the full implementation of brand strategy, in order to franchise chain operating mainly in the way of marketing, established a national franchise marketing network and improve the logistics distribution system. Up to now, in the country has opened more than 60 clothing store, established in Qingdao as the core of the marketing center and logistics distribution center, in Guangdong, Shanghai, Qingdao and other places to set up branches and offices. Euro group established a modern enterprise management system and perfect in the whole company, and through the optimization and innovation, continue to promote the management level of enterprises. In logistics management, logistics information integration of enterprise management software developed fashionable garment industry, unified management logistics enterprises of all. Enterprises attach importance to personnel training and the introduction, group company establish training bases in the headquarters, regular training for staff and dealers, and in the private sector to take the lead in the introduction of double push double test " " implementation mechanism, incentive mechanism, make the talent showing itself, greatly enhance the vitality of enterprises. In order to better grasp the dynamic fashion, make the products more competitive, enterprises are in South Korea, Hongkong and other places to set up popular information station, and established a design center in Guangdong, and the introduction of the world's advanced French " Rick " and USA Gerber " " CAD design system, make the product and the pop world synchronization. Facing the trend of global economic integration, promote the enterprises on the scale, greater international competitiveness, euro group put forward " in the new year; manufacturing fashion products, leading the fashion trend, " the implementation of brand strategy, around " Ou Bo " brand, to create a comprehensive & quot; Ou Bo " fashion industry group. In 2001, Oubo enterprise to obtain China Association for quality inspection of product quality inspection?? good honor, at the same time for three consecutive years, the Consumers Association issued?? consumer satisfaction with products. The second half of 2002, the enterprise marketing system into the international advanced MID (store brand marketing strategy, the establishment of the company) in MID department, comprehensive conformity to the sales terminal services and the environment, the concept of marketing to produce a full range of change. Enterprise website construction in clothing, the leisure, entertainment oriented fashion website. According to the plans and ideas for Oubo enterprise long-term, to fashion industry characteristics, to brand chain, warehousing and trade, fashion website as three major economic pillar enterprises, to 2008 will build 500 brand chain stores throughout the country, established branches throughout the country more than ten large and medium-sized city, the establishment of the world first-class logistics distribution center, make Oubo enterprise become a fashion of modern large-scale enterprise groups.