Xiamen Jinji Sports Goods Co., Ltd. (goldrooster sporting goods Co., Chinese agent)   

From the French fashion sports brand golden rooster, founded in 1983, in order to distinguish and cock pattern, I will design named Goldrooster, at the end of 2005, Xiamen Jinji Sports Goods Co., the company invested heavily to build domestic market, infinite movement. In the domestic sporting goods market in an increasingly competitive environment, combining the advantages of resources, the Golden Rooster found a way to open up the domestic market to go Easy Access fashion movement, to garments (70%), shoes and related accessories supplement, extension of PUMA KAPPA, the product style, to campaign for the tone, the combination of leisure and the fashion version type, into a cultural totem and decorous motion patterns, colorful color throughout the product line, flexible splicing contrast color, dotted with gold and silver color decoration strip, truly refined sharing. Price positioning Anta and Lining between the gap in the market, more is to meet the common needs of young people material and spiritual. Brand positioning: the French culture deep, exclusive right, business China, first-line brand channel positioning is committed to fashion and sports field: the domestic first-tier cities in two levels of markets, the second city level market, regional agents and a single shop to join racing together bridle to bridle, to cut into the image of high-end shopping malls, commercial street, walk Street shop stores followed. Marketing; price position: the domestic blank mining Anta and Li Ningjian, half of the KAPPA. Consumer groups positioning: 18-45 years old, fashion, avant-garde, romantic, active thinking, high taste of white-collar groups, (the core consumer group 25-35 years old) advertising language: I' mmidclass, I was in the middle;