Shenzhen city Audi Shi Industrial Co. Ltd.   

One, company profile Shenzhen City Aodi Shi Industrial Co., Ltd. was formally established in July 28, 2002, the former Shenzhen Audi man trading company, after a short-term development, has now been promoted to industrial companies, and registered the "stupid dog" trademark and brand, present mainly in the production of children's clothing mainly with the corresponding accessories, shoes, socks and sports activities, the existing production workshop 3000 square meters, more than 200 employees, annual production capacity of more than 300000 pieces of clothing in. The distribution proportion is as follows: clothing, jewelry, hats, socks 75% shoes 10% sports 15% product suitable for ages: the following 2-16 years old age distribution ratio: 2-4 years old 15%4-9 years old 40%9-16 years old 45% consumer groups as basic income of 15000 yuan or more families to franchise, agent for the main business strategy to "health and leisure" the theme, the diversification of means of publicity, seek common development goals! Company tenet: customer first, service first, quality is an analysis of the characteristics of the domestic market of two, now 1 children, children's products market industry background and the different. Through the Beijing, Shanghai, Shenzhen, Hangzhou, Xi'an City, draws the following conclusion: at present most of the domestic children's wide range of knowledge, active thinking, strong personality, strong ability to imitate, high IQ; self centred, dependence is strong, hands-on ability. 2, children are concentrated areas of consumption mainly concentrated in the clothing, toys, stationery and sports goods etc.. 3, a strong brand awareness of youth on sporting goods, clothing, Walkman, mobile phones and other products, the tendency of international famous brand, in the large home appliances in the aspect of domestic brand preference. Show students from the survey, it is not only confined to the brand awareness, more desire a deeper level understanding of which brand culture, which is now the brand development situation of. 4, product market quantity according to the fourth national census statistics, China has more than 3 hundred million children under the age of 16, 171000000 under 6 years old among them, 7~16 years old was 170000000, accounts for the population of 1/4, of which the one-child children over 50% of total. However, the domestic children's clothing in the clothing market in the proportion of male was 1%, brand children's wear enterprises specializing in the production of less than 200. Decision 5, purchase intention now basic family are single children, children in the purchase of goods, 80% of the parents when shopping to seek the views of the child after the decision, and the child's choice is his love cartoon image based. But the decisive or parents, children, quality of products like it or not, the price is reasonable, is the dominant factor causing parents to buy. Three, the development plan according to the above analysis of the market, the company made the following 1 development plan, although the company has just set up soon, according to the Shenzhen Municipal Center for evaluation of brand prices, already more than doubled in the early, intangible assets has reached millions...... At present, clothing products from Hongkong celebrity designer Jack· Chen design. Combined with China has joined the WTO, the company is now with the French famous children's clothing design company just short, in 2003 is expected to introduce the world's most advanced design idea, make the new combined with the future, create the international brand of Chinese children. 2, the company has opened formally on November 10, 2002 Ben home online (http://www.bbdog.com/), in the future will continue to improve and increase the cartoon, children's educational content. 3, the company has decided to introduce Germany's advanced garment production equipment and at the same time, through the international apparel ISO2000 certification in 2003, the overall improve the quality of products. The beginning of the 4, from 2004, the company will begin to establish the stupid cartoon paradise, stupid, stupid boy learning world Sporting Club Hotel and a series of public service activities, and completed in three years. There will be an overall improvement of Chinese children's culture atmosphere.