Wacoal (China) Fashion Co., Ltd.   

The company in 1986 January, as the sixth Beijing City recognized the Sino Japanese joint venture (51% of the Chinese investment, the Japanese funded 49%) was formally established. Us to "let China women more beautiful, for China contribute more to the society" as the ideal target, started the "production and sales ladies underwear, fashion" business. Founded at the beginning, the main efforts to change women's underwear in consciousness for the importance of the. Lingerie Chinese status, female consciousness is changing from about the beginning of 1993. At that time, the company further established as a Japanese investor, namely the processing factory of Wacoal Japan's position, on the other hand, we began to devote to the domestic market sales, in addition to Beijing, and established a sales base, in Shanghai in 1997, and our cause will be further extended to Guangzhou, chengdu. At the same time, we changed the commodity project and product positioning, the previous low price commercial changes to senior product positioning of high price, the year is divided into spring and summer autumn and winter, two launch fist product, and accompanied by the 1998 launch fist products launched an advertising campaign, started the true meaning of the China oriented national career development. In 1999, in Shanghai, Guangzhou, Chengdu formally established our sales company, to further strengthen the company's sales system; in 2000, in order to speed up the development of the cause of the pace of expansion China, all owned by Japanese investors Chinese buyout investor, "enterprise form a wholly foreign owned enterprise"; in 2002, "the beauty of women" for the new plant design concept "(built in the Beijing economic and Technological Development Zone)" the completion of. Subsequently, in order to expand the Northeast market as the goal set up "Dalian Branch", thought Chinese female project should be in the China female side expansion as the goal the establishment of a new "Shanghai commodity studio", to also should be in China launched the Wacoal brand's most powerful body scientific research as the goal set up a "Shanghai human body scientific research institute", through this series of initiatives, we strive to play the comprehensive strength of the Wacoal group, once again launched in Chinese career development. In addition, in 2003 October, is able to make a wider China women love, recognition of our brand, company name will now "Beijing Wacoal Garment Co. Ltd." changed to "Wacoal (Chinese) Fashion Co., Ltd.". In the future, we will continue to "let China women more beautiful, for China contribute more to the society" is the ideal goal, strive for the expansion and development of the company.